Life, 1904-01-14 · page 20 of 20
Life — January 14, 1904 — page 20: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **full-page advertisement** from *Life* magazine (January 14, 1904) promoting Florida's winter resort destinations operated by the Florida East Coast Hotel Company. The page features architectural drawings of luxury hotels (Ponce de Leon, Alcazar, Ormond-on-the-Halifax, Royal Poinciana, Royal Palm, and others) positioned along a map of Florida's east coast from Jacksonville to Nassau in the Bahamas. The text emphasizes rail connections via Pullman trains from major northern cities (New York, Philadelphia, Chicago), advertising travel times and the "fashionable winter rendezvous" at St. Augustine. Hotel opening/closing dates and management details are listed. This reflects the Gilded Age travel industry: wealthy Americans escaping cold winters via luxury rail and resort infrastructure—a booming tourism market in early 1900s Florida.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IaDUATY 14, 1904, PRESS OF THE J. w The Principal Winter Resorts of America are St. Augustine Ormond Palm Beach Miami in Florida ant Nassau, N. P. benasre Tho Hotels at these Points will be Operated during the Season of 1004 as follows Florida East Coast Hotel Co. New York Office, 221 Fifth Avenue, The Old Brunswick Hotel Building. Ponce de. Leon The Broakers UGUSTINE. Under the mans pat BEACI scout ot Ne. Ronrar Meuray. Fae Opens ‘Tuceday, Jannary 12, 1904. Sreunr. Open Monday, February 1, Closes Tuceday, April 12, 1904. 1904, ‘Closes Satarday, April 2, 1904. Ase sUousTINE. Under the Tho Royal Palm J G agement of Mn. Jos. A MIAME Under the management of Opens Wednewday, Novem 2 Mn. H.W. Merrit. Opens Mon- Closes Saturday, April 20, 1904. day, January 1 ; Closes Mon Ormond day, April 4, 1904. ORMOND -ON-THE-MALIPAX. Tho Colonial Under the mi Messrs, Axpensox & Price. Opens Monday, NASSAU, N. P. (Bahama Telande), nary 1, 100, Closes Monday, Under the m Ai 1161. ‘et < Bewts. Ope raday, Dees 24, 1908, Ciosca Saturds 19 KE-WORTH. Inder the management of Mr. Frzp The Royal Victoria y. Opens Thursday, December NASSAU, N. P, (Babama Telands.) 1003. Closes Satonday, April 9, 1904. U nanagement of Mn. H. E, After February 1 will be operated on ; moucemeeat wil appear both American and European plans, Through Pullman trains operated from New York and the East and from Chicago and the West to St. Augustine, the fashionable winter rendezvous, at which point Sleeping and Parlor Car lines centralize. ALM BEACH Time from New York to St. Augustine, 24 hours 60 mivutes Philadelphia 22 hours 17 minates Baltimore Washington Chieago Detroit 30 hours 48 mlnates ‘Through Sleeping Cars without change from above cities to St. Augustine during the Winter Tourist Season. For list of other hotels on the East Coast of Florida and their charges, illustrated pamphlets and other information, address J. R. PARROTT, J. P. BECKWITH, Vice-Pres. & Gen'l Mar. Traffic Manager. J. D. RAHNER, Ass’t Gon’l Pass. Agent. cite General Offices, etn, St. Augustine, Florida, Nassavtts PRATT CO., NEW YORK, comicbooks.com