Life, 1903-12-11 · page 20 of 20
Life — December 11, 1903 — page 20: what you’re looking at
What you’re looking at
This is not a cartoon page but rather a **full-page advertisement** from Life magazine (dated December 11, 1904) promoting Florida's East Coast as a winter resort destination. The page features: - A **map** showing the Florida coastline with major resort towns marked (Jacksonville, St. Augustine, Ormond, Palm Beach, Miami) - **Architectural illustrations** of grand hotels operated by the Florida East Coast Hotel Company, including the Royal Poinciana, Breakers, Royal Palm, and others - **Operational details**: opening/closing dates for each resort hotel during the 1903-1904 winter season - **Travel information**: train times from major northern cities to St. Augustine (ranging from 24-50+ hours) - **Contact information** for booking through company officers The underlying message targets wealthy northeastern Americans seeking fashionable winter escapes. The elaborate hotel illustrations emphasize luxury accommodations, while the transportation data highlights accessibility via Pullman trains—positioning Florida as the premier destination for affluent leisure travelers during the Gilded Age.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
December 11,100 . AUGUSTINE Florida Fast Coast The Principal Winter Resorts of America are St. Augustine Ormond Palm Beach Miami in Florida ana Nassau, N. ane e Islands The Hotels at these Points will be Operated during the Season of 1004 us follows Florida East Coast Hotel Co. New York Office, 221 Fifth Avenue, The Old Brunswick Hotel Building. Penoe gob Tho Breakers PALM BEACILBY-THESEA. | Un- nanazemient of Mn. Fuep a Tenn, Ovens Monday, es Tuesday, April 12, 1904. 1904." Closes Saturday. Apal 2, "008 Aspation STINE. Tho Royal Palm MIAMI, Under the management ot Spent Mu. H.W. Mernine. Opens Mon- Closes Saturday, April 30, 1904. day, Jannary 11. 1 Closes Mon- Under the man+ Ronrkt Mennay. day, April 4, 1904, Tho Colonial NASSAU, N. P. (Bahama Telands), Mr. IL. E rmond ORMOND-ON-THE-HALIFA Under the n manna: hen Opens 24, 1903. Clowes Satur 1904 Tho Royal Victoria ASSAU, NP. (Bahama. Islan the ma ent of Mr. I. Bexts. Announcement will appear both American and European pl later. Through Pullman trains operated from New York and the East and from Chicago and the West to St. Augustine, the fashionable winter rendezvous, at which point Sleeping and Parlor Car lines centralize. ALM BEACH Time from New York to St. Augustine, 24 hours 50 minutes Hadelphia, 22 hours 17 minutes Baltimore hours 4 minutes Washington 60 minutes Chieazo 5 miautes Detroit minutes sleeping Cars without chance from above. citles to he Wint For list of F wt thelr charges, itlustrated pamphlets avd other information, addrees J. R. PARROTT, J. P. BECKWITH, Vice-Pres. & Gon'l Mar. Traffic Manager. J. D. RAHNER, Ass’t Gen’l Pass. Agent. Paps General Offices, eit, St. Augustine, Florida. Nassaws comicbooks.com