Life, 1903-11-12 · page 20 of 20
Life — November 12, 1903 — page 20: what you’re looking at
What you’re looking at
This is primarily an advertisement for *The Delineator*, a women's magazine published by Butterick (a clothing pattern company). The illustration shows a caricatured male figure—likely representing a dressmaker or tailor—holding fashion designs and building materials, symbolizing the magazine's promise of bringing the latest Paris, London, and New York fashions to American women. The ad emphasizes *The Delineator* as "the most necessary" women's magazine, highlighting its content: fashions, household advice, literature, and notably "The Fountain of Youth" articles on personal attractiveness. The December Christmas issue boasted over one million copies, suggesting the magazine's massive popularity. A serialized story called "The Evolution of a Club Woman" appears prominently, reflecting early 1900s interest in women's social organizations and changing gender roles. The free calendar offer ("Babyhood, Childhood, Girlhood and Motherhood") reinforces the magazine's focus on women's life stages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
November 12, 1903. FOR (nacaatis StE5 Yor Youn) 1904 will contain THE LATEST FASHIONS developed from designs furnished us exclusively by the leading dressmakers of Paris, London, and New York; PRACTICAL HOUSEHOLD HELPS each department being in charge of an acknowledged authority ; FICTION AND GENERAL LITERATURE of the most interesting and elevating kind; THE FOUNTAIN OF YOUTH the best series of articles on personal attractiveness ever written. The DECEMBER (CHRISTMAS) NUMBER ~ ye br eee bo een was issued on November | 5th with a first edition of over One Million Copies THE EVOLUTION OF A CLUB WOMAN appears in its third installment in this Number. This most remarkable story of club life began in O@ober, and for the benefit of later subscribers who wish the story complete, a reprint has been made of the October and November issues. It has also fiction by Andrew Lang, Richard Le Gallienne, Albert Bigelow Paine, W. A. Fraser, Harriet Prescott Spofford; Special articles by Gustave Kobbé, Carolyn Wells, Clara E. Laughlin, J. C. Hemment and Grace Peckham Murray. Of your newsdealer or any Butterick agent, or of the publishers, at 15 Cents a copy. $1.00 for an entire year. THE BUTTERICK PUBLISHING CO., Ltd., 7-17 West Thirteenth St., New York City FRE We have moe» beaut $0-cent (25 cent to abcriben) fou chest calendar or 1904, I printed in colon, anally mounted snd rereaents Babyhood, Childhood, Girthood and Motherhood. A black and white miniature of this wall be sent free to ‘@ poftal for it and mentioning tha ma Write to-day: comicbooks.com