Life, 1903-11-05 · page 2 of 38
Life — November 5, 1903 — page 2: what you’re looking at
What you’re looking at
This page contains **three separate advertisements** rather than political cartoons or satire. **Top left**: Peerless Motor Car Company advertises touring cars priced $2,800-$11,000, emphasizing "refinement of good taste" and careful engineering. **Top right**: Oldsmobile advertisement claims their cars "go" reliably, boasting 23 years manufacturing experience and the largest automobile business worldwide. **Bottom**: The Gorham Company showcases hand-wrought silverware displays at their New York showroom, emphasizing artisanal craftsmanship. All three ads target affluent consumers, reflecting early 1900s luxury goods marketing. The automobile ads particularly reveal the nascent auto industry's competition for upper-class buyers through claims of quality, experience, and prestige rather than price.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) NOVEMBER 5, 1903. joe POST OFFICE AB BLCOND-CLASD MAK. MATTER, Convmcnt, 1902, BY Luk Punta Commany Refinement (ee ae \ of Good Taste 7 ial / The elegance of the ito fn The Oldsmobile Peerless Car is one | of the indications of 5 { J ; oe ” its sterling worth. i‘ ” Goes You can build an automobile strictly according to a $2,800 o « recognized standard. but it doesn’t follow that it will $11,00 “go.” The correct ideas are only obtained by prac- Direct . tical experience, and it is our 23 years in the manu- 1 izect 'T g C facture of gasoline motors which has helped us build Deer CSS Drive ourm ars i up the largest automobile business in the world. are the result of years of careful study and practical experience. Lp ‘ Any of our selling agents show you the machine Down to the smallest detail, there is a positive reason for each which is built to run AND DOES IT. step in their construction. Write for full information and trated Look to Dept. J. Ouriitustrated catalogue tells why the Peerless {s the conttiest car tot { the most satisfactory tobuy OLDS MOTOR WORKS, - - DETROIT, MICH. Pecans ath Member uf the Assactation of Licensed Automobile Manufacturers. Peerless Motor Car Company, Cleveland, O., U. S. A. th The present display of at the Gorham warerooms represents the recent creations of their THE GORHAM CO. most skilled designers and craftsmen. Every piece is distinctand HAND-WROUGHT characterized by the highly attractive personal quality that be- Silversmiths and Goldsmiths SILVERWARE longs exclusively to work done entirely by the hand of the artist. Broadway at 19th Street, New York comicbooks.com