Life, 1903-08-20 · page 27 of 32
Life — August 20, 1903 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content. The main visual element—"The Idle Hour" featuring Egyptian deities and a reclining figure—is an ad for S. Anargyros Turkish cigarettes, using Orientalist imagery popular in early 20th-century marketing. The page showcases various alcohol and beverage advertisements typical of the pre-Prohibition era: club cocktails, bitters, ales, and mineral waters. Notable is "Evans Ale," which uses period advertising language claiming superiority over competitors. Dr. Siegert's Angostura Bitters emphasizes imported authenticity (Trinidad origin), while P.B. Ale touts "brewer's art." The advertisements reflect the era's consumer culture and before Prohibition (1920-1933) was enacted. Products like Carl H. Schultz's mineral waters and artificial Vichy waters suggest health-conscious marketing alongside alcoholic beverages—a contradiction that would soon become legally impossible in America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
any whe will s\ arom of t! DEITIES. No better Turkish cigarette can be made, Look for the signature of S. ANARGYROS For th: Yacht, Camping Party, Summer Hotel, Fishing Party, Mouatains, Seashore, or the Manhattan, Martial, Whiskey, Holland Gin, Tem Cin, Vermouth and York. ncip G. Hartroro, Conn. curs agree that of two cocktails made of ‘or sale on and dealers, HEUBLEIN & BRO., Sote Props. 20 Piccapitty, W. Lonoon, Ena. To be an ale-drinker and NOT to drink Gvana is to admit one’s self a back number 1824 A.D. + 22 GOLD MEDALS Best Tonic Imported from Trinidad BWI. THE ONLY GENUINE The Highest Perfection of the Brewer's Art. P. B. Ale Per dozen pints....8130 ACKER, MERRALL & CONDIT COMPANY New York Agents 165 Est Steet, New York City, N.Y. THE NAME CARL H. SCHULTZ ON ALL MINERAL WATERS IS A GUARANTEE ARTIFICIAL VICHY, SELTERS, CARBONIC. The Standard for 40 Years 430-444 First Ave. NOY, Tel. 3120 Madison, comicbooks.com