Life — August 13, 1903 — page 24: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

August 13, 1903, A Doctor’s Reasons Patient: ‘‘Why do you say Schlitz beer? Isn’t any sterilized—by Pasteur’s process—after it is sealed. I other beer as good?’’ know that beer treated in that way is pure.” Doctor: ‘*Perhaps; but I don’t know it. I do know Patient: ‘‘And is pure beer good for me?’’ that Schlitz beer is pure.” Doctor: ‘It is good for anybody The hops form Patient: “‘What do you mean by pure?”" a tonic; the barley a food. The trifle of alcohol is an Doctor: ‘I mean free from germs. Impurity means aid to digestion. And the custom of drinking beer sup- bacilli; and in a saccharine product like beer bacilli plies the body with fluid to wash out the waste. People multiply rapidly. Ido not recommend a beer that may who don’t drink beer seldom drink enough fluid of any contain them.’” kind. A great deal of ill-health is caused by the lack Patient: ‘‘How do you know that Schlitz beer of it.’’ is pure?’’ Patient: ‘*But doesn’t beer caure biliousness?”” Doctor: ‘I have seen it brewed. Cleanliness is car- Doctor: ‘Not Schlitz reer. Bitiousness is caused tied to extremes in th:t brewery, The beer is cooled in by ‘green’ beer—beer that is insufficiently aged. But pute glass rooms, in filtered air. The beer is then Schlitz beer is always aged for months before it is Itered. Yet, after all these precautions, every bottle is marketed.” sk for the brewery bottling. THE BEER THAT MADE MILWAUKEE FAMOUS comicbooks.com