Life, 1903-08-06 · page 4 of 32
Life — August 6, 1903 — page 4: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire** — it's a straightforward **advertisement** for Columbia automobiles, published in *Life* magazine. The content showcases five Columbia vehicle models (electric and gasoline-powered): the Mark XXXV Extension-Front Brougham, Mark XXXVI Rear-Driven Electric Coupe, the 24 H.P. gasoline Touring Car (Mark XLI), the Mark XXXV Electric Hansom, and the Mark XXXIX Victoria-Phaeton. The advertisement emphasizes Columbia's quality and efficiency. Notably, it highlights both **electric and gasoline options**, reflecting the early 1900s automotive market when electric vehicles were still viable competitors to gas-powered cars. The ad targets affluent buyers seeking luxury town carriages and touring vehicles, with prices ranging from $3,000 to $5,000.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oo . Columbia Mark XXXVI Rear-Driven Electric Columbia Mark XXXV Extension-Front Coupe: Combines on a smaller scale the dis- Brougham: Has every modern device for com tinctive features of Brougham and Hansom. fort and cor ie! nd all im ents to Price $3000. date ELECTRIC AND GASOLINE AUTOMOBILES QUALLED FOR EFFICIENCY, DURABILITY, ION OF DETAILS, AND ELEGANCE OF FINISH. Columbia 24 H. P. Gasoline Touring Car, Mark XL! We can now make immed classed as the leading a easi to operate and c: ts somest touring car on the market. It seats six persons comfo Pric ly. $5000 Orders for our larger styles of town carriages for private use—Extension front and straight-front Broughams, Hansoms, Landaus, Coupes and Opera Busses—should be placed at once to secure early fall deliveries. New catalogue illustrating and describing 20 different Columbia models will be sent on request, ELECTRIC VEHICLE COMPANY HARTFORD, CONN. NEW YORK SALESROOM: 134136138 W. 39th ST. Opposite Metropotitan Opera House Boston, 74-76-78 Stanhope St. Chicago, 1413 Michigan Ave. Columbia Mark XXXIX Victoria-Phaeton : From the latest designs approved by the most cnitical class of vehicle users in New York City. Price $00. Columbia Mark XXXV Electric Hansom: Constructed throughout in durable and elegant manner, New wheel steering and other im- provements. Price $3500. comicbooks.com