Life — August 6, 1903 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is **not a political cartoon or satire** — it's a straightforward **advertisement** for Columbia automobiles, published in *Life* magazine. The content showcases five Columbia vehicle models (electric and gasoline-powered): the Mark XXXV Extension-Front Brougham, Mark XXXVI Rear-Driven Electric Coupe, the 24 H.P. gasoline Touring Car (Mark XLI), the Mark XXXV Electric Hansom, and the Mark XXXIX Victoria-Phaeton. The advertisement emphasizes Columbia's quality and efficiency. Notably, it highlights both **electric and gasoline options**, reflecting the early 1900s automotive market when electric vehicles were still viable competitors to gas-powered cars. The ad targets affluent buyers seeking luxury town carriages and touring vehicles, with prices ranging from $3,000 to $5,000.