Life, 1903-07-16 · page 17 of 20
Life — July 16, 1903 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertisement page**, not a political cartoon. It features luxury consumer product ads typical of early 20th-century American magazines, targeting affluent readers. The ads promote: - **Egyptian Deities cigarettes** — positioning Turkish cigarettes as sophisticated and elegant - **Pommery Champagne** — emphasizing connoisseurship and social status - **Evans' Ale and P.B. Ale** — competing beer brands claiming superiority - **Du-mi-ny Champagne** — French import marketed as "highest type" - **White Rock high-ball** — a beverage advertisement - **Korn-Krisp cereal** and **Allen's Foot-Ease powder** — everyday products The one illustration shows a couple in a car (likely a "White Rock high-ball" scenario), representing modernity and leisure. **For modern readers**: These ads reflect pre-Prohibition America's open alcohol advertising and the era's emphasis on imported European goods as markers of sophistication and class distinction. The product claims are remarkably unregulated by today's standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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