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Life, 1903-06-25 · page 20 of 23

Life — June 25, 1903 — page 20: what you’re looking at

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Life — June 25, 1903 — page 20: Life, 1903-06-25

What you’re looking at

This page is primarily **advertisements**, not editorial or satirical content—typical for *Life* magazine of this era, which blended commerce with humor. The main advertisements include: **Buffalo Lithia Water** (left): Medical testimonials claiming this "natural medicinal water" cures kidney disease, gout, and rheumatism. Physicians including a former New York health officer endorse it. This represents patent medicines' golden age—products making dramatic health claims with doctor endorsements (many likely paid). **Fishing Reels** (center): A "Y and E" reel advertisement claiming "common sense" engineering with testimonials and prize competitions. **Underwear ads** (right): *Deimel* linen-mesh and *Dermophile* wool underwear competing for summer sales, emphasizing breathability and durability. **Hydrozone** (lower right): A "scientific germicide" for eczema and skin conditions. Modern readers should note: these unregulated medical claims would violate FDA standards today. The ads reveal early-1900s consumer culture and product marketing before modern advertising regulation existed.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

- LIPES BUFFALO LITHIA WATER “The Most Effective of the Natural Medicinal Waters” and “Strikingly Superior to Lithia Tablets” in Bright’s Disease, Calculi, Gout, Rheumatism, etc. Dr. I._N. Love, New York City, former Professor of Clinical Medicine and Dis- eases of Children, College of Physicians and Surgeons, and in Marion Sims College of Medicine, St. Louis, Vice-President of American Medical Association, etc., in an article in Medical Mirror, sa’ ; “While being th st effective of the natural mineral waters, it is strik- ingly superior to emergency solutions of lithia tablets and pure water, even where the said solution is an exceedingly strong one.’” E. H. Pratt, A.M., M.D., LL.D., Professor of Orisicial Surgery to the Chicaco "Homavpathic Medical College, and Attending Surgeon to Cook County Hospital, says: i ‘Por many a very valuable therapeutic years have fount BUEFALO LITHIA WATER °..0:; It has proved es- pecially efficacious in Rheumatism, Gout, and Affections of the Kidney and Bladder gencrally, including Bright’s Disease.” Dr. William Doughty, former Professor cf Materia Medica and Therapeutics, Medical College of Georgia, Augusta: ' rv} s the only reliable treatment known to me BUFFALO LITHIA WATER (for the permanent relief of yravel, and the antecedent conditions that determine it.”” Dr. Cyrus Edson, recently Health Officer of New York City: “rh wil reat benefit in Bright’s prescrited BUEFALO LITHIA WATER Disease of the Kidneys.” Testimonials which defy all imputation or question sent to any address. Hotel at Springs opens June 15th. PROPRIETOR BUFFALO LITHIA SPRINCS, VIRGINIA, ey were THERE’S COMMON SENSE IN EVERY FEATURE OF A “Y AND E” REEL iand the strain of catching fish that are worth while: Its et they're as oely adjusted as a watch move Jing or screws to lowe out. ICs & F an Sanger. “iho reel is perfectly erakcsup every bit of enck insantiy.. Iaeven quieter than t Mot your line :he doesn't get w chance tO joa can give your whole Attention to the id the Goes you'd have s ewith an rely AUTOM ATI rniinary crank reel 1903 MONEY PRIZES of them: 3 for Grown Ups; 2 for Young People not over 1¢—for best cated owith “Yand £" Reels Write toad, free cone nk and handsome catalogue No, * Automatic Combination Style B Little Price $8.00 finger ‘The only perfect dees Hither free or automat feree \ a catch. Diameter, 33% In, Welt, wo feet, Winds 9 feet automatically, without re “Y AND E” winding, Buy trom your hardware’ or sporting woods dealer, If be can't supply you, we'll mall to Automatic you prepaid on receipt of price anywhere In U.S oF Canada. 4 other stylex Style 1 A man's reel, but mighty fine fora noy! Carries and YAWMAN 6& ERBE MFG. CO. Automatically rewinds 99 fect. Weight, Xx Diameter Main Factories and Ex. Offices, 3 1-32 inches Price $5.00 Rochester, N. Y. aDeime (uinen Mest ) Wearers of ordinary undercloth- ing cannot appreciate what real sum- mer comfort means until they try this cool, ventilating Underwear. No other can give the same com- fort and satisfaction. Booklet tetling all about it and the garments AT LEADING DEALERS EVERYWHERE. THE DEIMEL LINEN-MESE CO., 491 Broadway, ¥. Y. %) Ghe Finest Obtainable.”” DERMOPHILE UNDERWEAR Made tn France of the best and most carefully selected wool for Men, Women and Children. ABSOLUTELY GUARANTEED NOT TO SHRINK or Money Refunded. Each garment is individually tr process which makes it positivel under any conditions. and at the ens the fibre and preserves “ DERMOPHILE —Friend to the Skin” costs no mere than SHRINKABLE. MAKES ot Same Quality Wool. All dealers who sell the best have Dermophile #1 456 Broome St., New York. wy ry \ y) V7 The Dermophile Co We Salt Rheum, Ringworm, Itch, Acne or other skin troubles, promptly relieved and cured by ydrozone This scientific germicide, which is harmless, cures by killing disease germs. Used and endorsed by the medical profession everywhere. Sold by leading druggists. If not at, yours, send 25 cents for a trial tottle. The genuine bears my signature. — Accept no substitutes, Address Re Cle tatant wr 1 ‘Valuable Book| the FREK {{rontment of diseases, comicbooks.com