Life, 1903-06-04 · page 26 of 36
Life — June 4, 1903 — page 26: what you’re looking at
What you’re looking at
This page is primarily a **Schlitz beer advertisement** disguised as editorial content in *Life* magazine, alongside typical period humor and travel notices. The central image shows a classical female figure (likely representing purity or quality) with the slogan "THE BEER THAT MADE MILWAUKEE FAMOUS." The advertisement's text emphasizes Schlitz's manufacturing process—deep wells, water filtration, air filtration, aging in refrigerated rooms, and bottle sterilization—to counter public health concerns of the early 1900s. During this era, contaminated water and poor sanitation caused widespread illness; breweries competed partly on claims of cleanliness and safety. The satire lies in the **ironic boasting**: Schlitz must literally go underground and spend fortunes on elaborate purification to make beer "absolutely pure"—implicitly mocking the absurdity that beer production requires such extreme measures, while simultaneously reassuring consumers about product safety during an era of genuine public health anxiety. The "132,916 barrels" sales increase claim attempts to validate these quality assertions through market success.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Water Used in Schlitz Beer agree with her Papa. Minnie Eloped comes from “Ta-ta, Papa,” cried Minnie, “Ha-ha!" —Princeton Tiger. six wells One night Chicago to Denver. (Only two nights en bored to rock ) Magnificent daily train | | via the Chicago, Union Pacific and North-Western Line, with Butet-library car, Pu drawing room sleeping cars, , free reclining chalr and day coaches, through ESR ER SC Mee We are on the shore of Lake equipped leaves Chicago at 11:39 P. M., arriving Denver Michigan, yet we go into the earth ten: the second morning. All agents sell tickets via thts roate. | 2 Ee . trait . to get water that is absolutely pure. Wiy did the people turn against that div r who had such a following down here a year ‘ nee Sr ie got | % ‘ And we go to Bohemia for hops, ito a He had > ‘ a little accide no and lost his| | | when other hops cost but half. do. long white whisker ago Record-Herald. . 3 4 j Wespend fortunes on cleanliness, avi Eparwoon INN, Greenwich, Conn, The most popular summer resort hotel on the Sound shore for critical New York people. Open May 21th. ‘ We not only filter the beer, but Host (pairing off his guests): Me. Makin-| A : : we filter all the air that touches it. you will please take Miss Gumwell out to anc if And we age the beer for months M MAKIN» $ Certainly. But, g i f Scott, where? t you have dinner here in the | in refrigerating rooms, so it cannot house?’—Chicago Tribune. eae ; cause biliousness. HOTEL VENDOME, BOSTON. | : y fg a All the attractions of hotel life, with the comforts | » > Then wewstetilize cach bottle; to and privacy of home. | z ) “So your house is being built at last?” kill every possible germ ay “I thought the plat didn't sult you.” | "Oh, they don't, b they uit my wife and the | itect now.” Baltimore News, 4 < 2 ~ ; Schlitz sales Try the Isles of Shoals thts . Fine hotels, Lovely nme pont: es booklets. Laighton Bros, « ; , increased 182,916 barrels last year right.—Peshtigo (Wis.) iu ; Pr A neaLri giver and a health preserver : Abbott's, the : That’s a greater increase than of iv $ your opinion of M Humpbry . : se m enthusiastic cAmeriead hesleis sols eras : and above are the reasons for it. ' a English literary 1s her, Ey ; t “Tm told t MILWAUKEE ; adustrio Mt. | or MOUS. Ask for the Brewery Bo é Wars you are eee aes x Dry ee _ mw Toe trip of a lte-time—a week's sojourn in . , i Yellowstone Park: one of 2 of the ‘ i inca ott wees “oetal] Hotel Book Giving Summer Resorts, Railroad and Hotel Rates. i ENS ANS: OF NSTHFO SAEs les! ae Jour very dear? PUBLISHED BY THE BOSTON & MAINE RAILROAD. A snormaker bas this card In his window: | “Any ro pectable man, woman or child can have a “ Resorts and Tours, 1903,” is the title of the valuable little brochure published by the A fit in this shop." —Pr Ink Boston & Maine Railroad Passenger Department, Boston. It contains a list of the resorts a a hotels reached by tne Boston & Maine Railroad and its connections, giving additional informa- Composer: That sailors’ chorus was awful.|[ tion in regard to the hotel rates and accommodations, and the round trip summer excursion What was tho matter? rates from Boston, Worcester and Springfield, Mass. al Manacer: The tars couldn't get the This book is free and will be mailed upon receipt of address. 8i right pitch —Tit-Bits. | comicbooks.com