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Life, 1903-05-28 · page 20 of 22

Life — May 28, 1903 — page 20: what you’re looking at

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Life — May 28, 1903 — page 20: Life, 1903-05-28

What you’re looking at

This page is primarily **advertising**, not political satire. It contains no cartoons or political commentary. The ads promote: 1. **Dr. Deimel Underwear** — linen-mesh clothing marketed for comfort 2. **Arnold Constable & Co.** — upscale gloves and accessories 3. **Whitman's Chocolates** — established confectionery brand 4. **Hotel Chamberlin** — Virginia resort 5. **Buffalo Lithia Water** — the dominant ad, claiming therapeutic benefits for nervous disorders, acid indigestion, and neurasthenia (a common Victorian diagnosis for exhaustion/anxiety) The lithia water advertisement is notable for featuring endorsements from legitimate-sounding doctors with institutional credentials, a common marketing tactic of the era. Modern readers should recognize this as **patent medicine advertising** — pseudoscientific health claims that predate FDA regulation of therapeutic products. The **Yellowstone Park** ad promotes the newly accessible national park as a tourist destination. This represents typical early-1900s *Life* magazine content: luxury goods and dubious health products marketed to affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

afpeonl Hw cuinen Discomfort and irritation are unknown to wearers of this Under- clothing. It isthe true combination comfort and elegance. Booklet telling alt about it and the garments AT LEADING DEALERS EVERYWHERE. THE DEUMEL L 491 Broadway Roel) Corset CC, Gloves. Women's Lenox Full Piqué Kid Gloves, white and colors, $1.00 per pair. LESH CO. w York. Washable Kid, Silk and Milanese Lisle Gloves. | Lace Mitts. Seasonable Gloves for Men and Children. Handkerchiefs. Parasols. Broadway KR 19h ot. NEW YORK. have been wooed and ‘Made instantly with oiling milke “Where smiling spring its earliest visit pays me OLD POINT COMFORT, VIRGINIA HOTEL CHAMBERLIN ted and comfortably ntic Coast. Unique in Caf- Very Reasonable Rates. Very Superior Accommodations GEORGE F,. ADAMS, Mer. New York Booking Office, 289 Fourth Avenue, Second Floor. Telephone 1749-18th {2r-Write for Booklet, New management 1903 Golf the Year ‘Round LITHIA WATER Possesses “Peculiar Power as a Nerve Tonic and Exhil- arant,” and “Decided and Permanent Benefit” Re- sults from Its Use in Acid Dyspepsia, Nervous Indigestion and Neurasthenia. “An Effi- cient Remedy in a Wide Range of Nervous Disorders.” Dr. J. Allison Hodges, Professor of Anatomy and Clinical Professor of Meroe and Mental Diseases, University College of Medicine, Richmond, Va.: possesses decided nerve tonic and restora- BUFFALO LITHIA WATER fie properties, and is an efficient remedy in a wide range of Nervous Disorders. In all of the many cases of Nervous In- digestion and Neurasthenia in which I have prescribed it, it has proved highly beneficial. I would especially mention the case of a sufferer from Nervous Indigestion who, after visiting most of the noted health resorts, both in this country and Boron , without material benefit from any, received decided and permanent benefit from this Water.” Dr. Harvey L. Byrd, Zaltimore, President and Professor of Obstetrics and Diseases of Women and Children in the Baltimore Medical College, formerly Prof. of Practical Medicine, etc.: ‘It is an admirable general tonic and restorative, increas ing the appetite, promoting digestion, and invigorating the general health. It is powerfully anti-acid and especially efficacious in Acid Dyspepsia. It is strong- ly commended to a very large class of sufferers by a peculiar power as a nerve tonic and exhilarant, which makes it exceedingly valuable, where there is nothing to contra-indicate its use, in all cases where nervous depression is a symptom.’ Hunter McGuire, M. D., LL. D., late President and Professor of Clinical Surgery, University College of Medicine, Richmond, Va., and £:x-President Amer- tcan Medical Association, so “It has a very marked adaptation to diseases of the digestive organs. In that condition especially known as Nervous Dyspepsia, frequently caused by over-mental labor, and in those cases also where there is an excess of acid, in the process of nutrition, it will be found highly efficacious.” The experience of the medical profession with this water in the treatment of Bright's Disease, Albuminuria, Gout, Rheumatism, Renal Calcull, Inflamma- tion of the Bladder and All Uric Acid Troubles has been highly satisfactory, Vol- uminous medical testimony on request. WATER 1 {2 ste by the general drug and mineral BUFFALO LITHIA water trade. Hotel at Springs opens June 15th. PROPRIETOR BUFFALO LITHIA SPRINGS, VIRGINIA. The Yellowstone Park season opens June 1. The Park is increasing in popularity yearly and it is becoming quite the thing for special parties to visit it. Then, too, people stay there longer. Although the regular tourist trip provides for 53% days in the Park, any one can remain longer without any extra charge for transportation. _ Many cannot afford to spend more time than 5% days there, so the regular schedule is based on that fact. The hotels are all modern in appointment, electric lighted and steam heated, and the trip through this Wonderland is the finest coach- ing trip to be found in the country. . . The Government is spending large amounts of money in perfecting the road system. New roads, new steel bridges, improving old roads, is the order of things. Yellowstone Park is the biggest thing of the kind in the world, and «WONDERLAND 1903,” which describes it and is published by the Northern Pacific, will be sent to you on receipt of six cents by CHAS. S. FEE, St. Paul, Minn. comicbooks.com