Life, 1903-05-07 · page 29 of 36
Life — May 7, 1903 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains vintage product advertisements from the early 20th century: collar-making supplies (Corliss Coon & Co.), foot powder (Allen's Foot-Ease), wool underwear (Jaeger), medicinal soap (Resinol and Desinol), and Florida Water. The only substantial editorial content is **The Equitable Life Insurance Society advertisement**—a large illustrated piece featuring a semi-nude male figure reaching upward. The copy argues that life insurance endowments protect a man's family during his mature years, implying that without such coverage, advertisements promoting frivolous spending would tempt men away from responsible financial planning. This is indirect social commentary: the ad suggests that adequate insurance represents moral prudence and family duty—a common sales pitch of the era. The naked figure may represent vulnerability or aspiration, typical of insurance marketing imagery from this period. Most of the page reflects **early 1900s consumer culture** and the gendered assumption that men needed persuasion toward financial responsibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
air} 1 ever Acccpt no substitute fallen use only the genuine er MURRAY & > A Bt aod t that 1 ; Ed In the nursery, Resinol Soap, | your y the new. Miediciual soap, pecially valuable, Whlie cl sing replied the skin, it nourishes the pores and ‘ oud, even to eczema, Gentle yet effective, For the Handkerchief, (esPacrrrauvs of the famoas sin otatinents Dressing-table and Bath, Heainol. “sold overywheres Sample seat free, Resinol Chemical Co,. Baltimore, Md., U.S.A, edo it, is Hustrated by the Basil style, s above ; neat, comfortable and stylish ; also msde in three other he Jonnico, 24in. Dunloe, 25in. Haldon, 3in. dealer for the Helmet Brand, Sold everywhei \d remember that the sign of the “ MAN < K of Styles, FREE, 1s worth sending for. Corliss, Cova & Co., 60 Broadway, Troy, N. Y. ALLEN’S FOOT-EASE ke Into Your Shoes y P| se, 0 powder for SWALEXANDER Adis gf) J H.HYDE ee nets grvous feet and leery PRESIOENT VICE PRESIDENT takes tho sting vat ot corns and bun. ions, [t's the greatest comfort discovery of the age. Allen's + Foot ks ¥ 3 WAST, Storea:tie. Danat acer fan imi: FY in tntion. Sent hy mail forse inatarepe So Easy to Use.’ E WHA, PACKAGE £o y SPRINGTIME of life,men would provide for its The Body’s Best Safeguard Against % winter time.such adver- the Changes and Chills tisements as the above / # would never appear. An adequate Endowment policy in the Equitable will provide for aman own mature years-and Absorbent and Protective. Naximum of Porosity with Minimum of Risk meanwhile protect his famil GAGE £ TARBELL 22 Vice Presidert All Weights for All Wants. SEND THIS COUPON FOR PARTICULARS OR WRITE. THE EQUITABLE LIFE A U NCE SOCIETY of the United States, 120 Broapw. yYorx. Dept. No. 27, Please eend me information regarding an Endowment for \. seepeees-itened to @ man or woman, . Broadway. Fulton Stree BOSTO! 32. Boylston Strect. PHILADELPHIA ¢ 1510 Chestnut Street, CHICAGO: 82 State Street. AGENTS IN ALL PRINCIPAL CITIES comicbooks.com