Life, 1903-04-23 · page 22 of 22
Life — April 23, 1903 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct ads: 1. **Kelly-Springfield Tires**: Uses an illustration of a fashionable couple in a carriage to argue that brand reputation—built on user experience—drives purchasing decisions. 2. **Santa Fe Railway**: Targets husbands with the tagline "Ask your Wife," suggesting California travel as a spring escape from bad weather. Pitches the "California Limited" as the world's finest train. 3. **Travelers Insurance Company**: Two overlapping ads promoting accident insurance, emphasizing their status as "oldest, largest and strongest" and highlighting new liberal benefits. 4. **Prince of Gales Havana Cigars**: Features what appears to be royalty (unclear which prince) to associate the product with prestige. The page reflects early 1900s consumer culture: brand loyalty, leisure travel, insurance products, and aspirational advertising linking products to status and authority figures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A trade-mark is valuable only because of what it represents. People ask for Kelly-Springfield Tires because the experience of the greatest number of users and builders of vehicles has shown that the Kelly-Springfield Tire is the best. send for our booklet, *Rubter Tired.” Consolidated Rubber Tire Company 40 Wall Street, New York Akron, Ohio Ask your Wife “ ap ru ees —> Avenue of Palms, California To go to California with you this spring and escape inclement weather at home. California's climate’is perfect. Travel on the California Limited—absolutely finest train in the world. Ail about the California tour in our books, Gen. Pass. Office Santa Fe 1312 Gt.Nortbera Bldg. Chicage Atchison, Topeka & Santa Fe Ry Life Insurance Free from All Speculative Features. Hartford ,Conn. $.C.DUNHAM, President. Accident Insurance in tho Oldest, Largest and Strongest Accident Company in the World. There are some Eye Openers in Accident Insurance Policies Just placed on the market by The Travelers Insurance Company They are something new, and there is nothing now offered that can touch them in LIBERAL- ITY, in INCREASED BENE- FITS, in SIMPLICITY. And the same old security grown larger, that makes THE TRAVELERS’ contracts the most widely popular among solid business and professional men, is behind them. Agents in every town, Write us for details, comicbooks.com