Life, 1903-04-09 · page 18 of 22
Life — April 9, 1903 — page 18: what you’re looking at
What you’re looking at
This page combines satirical editorial content with period advertisements. The left side features humorous anecdotes typical of Life's style: a joke about apartment hunting, snippets about English physician Sir Richard Powell's bluntness with patients, Bishop Williams's witty response to bachelor taxes, and a story about Lord Charles Beresford's medical complaints. The dominant right-side advertisement promotes **Schlitz Beer**, emphasizing its market dominance ("over a million barrels a year") and claiming superiority through rigorous quality control—pure water from deep wells, filtered air, aging processes, and sterilization. This reflects early 20th-century competitive beer marketing, where manufacturers highlighted purity standards as a selling point. A smaller ad for **Old Crow Rye whiskey** appears below, similarly emphasizing quality and price premium. The page represents Life's dual nature: satirizing contemporary social foibles while hosting advertisements that themselves make exaggerated quality claims—a subtle irony typical of the magazine's sophisticated approach to both editorial and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘OQvuR FOOLISH (ONTEMPORAR “Come along,” said Mr. Nupop, fresh from bis interview with the janitor, ‘we'll have to look at fats elsewhere.” “But why can’t we take this?" pop. “It’s like heaven here, and t much It 1 that's the trouble. ake children In Philadelphia Press. ELECTRIC-LIGHTED TRAIN TO CALIFORNIA, The Overland Limited ts a solid through fast train leav- tng Chicago dally at P.M. for San Francisco, less than | three days en route, via the ago & North-Western, Union Pacific and Soathern Pa Railways, Its superb: | equipment inclades buffet and 61 Ing cars (barber and bath), compartment, observation and dining cars, electric reading lamps in every berth, telephone and Booklovers’ \torary, The best of everything. Two other fast trains leave Chicago 10:00 A. M, and 11:30 P. M. dally, demanded Mrs. They Sir Riciwtarp Powett, the eminent English physician, 1s noted for his frankness in speaking his min without regard to the social position of his patient. Once, when he was called to prescribe for the Duchess of Manchester, he ordered her to disrobe. “But, Sir Richard, I haven't my maid here,” she sald; to which the baronet retorted: “Madame, I have no intention of examining your mald.""—Argonaut. “Don’t you think that elections could be con- ducted without the use of money? “Of course they could,” answered Se ghum; “but it would be impossible to gu result."—Washington Star. HOTEL VENDOME, BOSTON. All tho attractions of hotel Ife, with the com- forts and privacy of home. Ir 1s told of Bishop Williams, of Connecticut for many years Presiding Bishop of the Episcopal Church in America, who lived all bis life a bach- elor, that he was talking one day with a young man from the West about a tax a Western State was trying to impose on bachelors, the tax to be Increased a certain per cent. for every ten years of bachelorhood. “Why, Bishop,” sald the young man, “at your age you would have to pay about $100 a year.” “Well.” said the Bishop, quietly, and in bis old- time vernacular, “it's wuth it."—New York Tribune. “Iz's almost impossible, dear, to lease a house for a shorter term than one year nowadays,” he sald, ‘so, to protect myself, I must ask you——” “Ask mo what?" interrupted his bride-to-be. “To agree not to seek a divorce until the ex- piration of the first year's lease.”—Catholic Stand- ard and Times Iv you destre a valuable Champagne, send to your dealer for ® case of Cook's Imperial Extra Dry. Tuy tell this story of Lord Charles Berestord and Sir Frederick Treves, the King’s physician: Lord Charles fell ill, and Sir Frederick was called to his bedside. “Tell me,” said Sir Fred- erick, “your symptoms.” The other said he had a pain here, an ache there, and a stiffness somewhere else. And to each of these announcements the physician ex- claimed, chuckling delightedly : ellent !"" ‘Splendid !” When Lord Charles had concluded the enumer- ation of his troubles, Sir Frederick slapped him heartily upon the back, and cried in a bold, gay Barrels a Year Those are sales of Schlitz Beer making it the leader of all Milwaukee beers, That’s a result of maintaining absolute purity. We doubled the necessary cost of our brewing to have Schlitz Beer right. The Result Is A Million Barrels a Year We have used the best materials —the finest barley —paid as high as twice what we need pay for hops. We bored six wells to rock to get pure water. Over a Million by far. We kept our brewing as clean as your cooking. The Result Is A Million Barrels a Year We filtered all the air that touched the beer. We filtered the beer through white wood pulp. We aged it until it could not cause biliousness. We sterilized every bottle after it was sealed. The Result Is A Million Barrels a Year Isn’t Schlitz Beer —pure peer—worth asking for, when the cost is the same as of common beer? Ask for the Brewery Bottling. voice: “My dear fellow, let me congratulate you! You have the rarest disease of the century. You have, you lucky dog, a disease that heretofore was thought to be extinct."—New York Tribune. WE CLAIM THAT IS BEST— OLD CROW RYE Sax It is sold straight. It brings the distiller far more price than any other made in the United States. It is hand made, sour mash, and has the best reputation. Our Scotch Whiskies are true Glenlivets ; are sold straight. The Souvenir is old. The Bonnie Brier Bush is very old. Compare them with any others. H. B. KIRK & CO., N. Y. comicbooks.com