Life, 1903-03-26 · page 20 of 24
Life — March 26, 1903 — page 20: what you’re looking at
What you’re looking at
This page from *Life* magazine combines satirical commentary with period advertising. **Left column** contains brief humorous anecdotes—including a story about an actress's trip West and a theater critic's cutting remark about a young actor. These reflect early 1900s social humor about manners, pretension, and wit. **Right side** is dominated by a Schlitz Beer advertisement claiming superiority through "purity"—emphasizing filtered water, sterilized air, and Pasteur's sterilization process. This reflects the era's fascination with germ theory and scientific advancement as marketing tools. The ad's repeated emphasis on purity was common in early 20th-century beer advertising, when breweries competed on sanitation claims. **Bottom** advertises Old Crow Rye whiskey and other spirits, using age and tradition as selling points. The page reveals how *Life* blended satirical content with lucrative advertising—a common model for such magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
=< OUR FOOLISH. (ONTEMPORAR A POLITICAL ODE IN BRIEF He thought he saw a False Alarm Western, Union ways, has el long distanc (with barber cars, and dint this route the request of the confirmed dyspeptic the what mt empty stomach.” Tars—w the pul military life. See Old Point Comfort and its Virons, Histor and beautiful. Send to the in for booklet Mars. G tells in ber inimitable way of a ong friend of who is an intere a holds. Th iden au dentist some litde ti by Mrs. Gilbert. All tho attraction forts and privacy of She was from Boston, he from Oklahoma. “You have trav-| eled a good deal in the t, have you not, Miss ed—in California and Arizona, New Mexico." © the Cherokee Strip?” ful silence, but finally she sat him ned In you had ever seen the Ch disrobe.""—Exchange. Dox"t show your bad taste, but tnsist on having Cook's Impriat Extra Dry Champagne of parest vintage always. | * of ae! Brookfield’s scathing repartee On one| occasion a young actor who ately e a bit of a hit in a small part was re, a friends | he bad received and the various merits of his performance. At last Brookfield quietly remarked: “But, my dear sir, you are not really at all good in the part. T hav r seen you do anything well, but in this particular you are simply naughty.” “Indeed!” said the young man, bridling up. “I suppose so distinguished a critic as yourself would deny my being an actor at all!” “I certainly should,” sald Mr. Brookfield. “Then what would you call me?" asked the young man, a little recklessly. “Well,” said Brookfield, with a sweet smile, “I think I should describe you as a pardonable error.” What PURITY Means Purity requires pure water. We get it from six wells, driven down to rock. No purer water flows anywhere in the world. Purity necessitates pure air. All the air that touches Schlitz Beer, after the boiling pro- cess, passes first through an air filter. Pure beer must be filtered. Every drop of Schlitz beer is filtered by machinery through masses of white wood pulp. Pure beer contains no germs. Schlitz Beer is sterilized after it is bottled and sealed, by a process invented by M. Pasteur, of France. It requires one and one-half hours. That’s how we double the necessary cost of our brewing. We do it to make purity certain—to make Schlitz Beer healthful. Will you drink common beer, and pay just as much for it, when Schlitz Beer can be had for the asking. Ask for the Brewery Bottling. —Pall Mall Gazette. “ar” OLD CROW RYE ‘eease It is sold straight. It brings the distiller far more price than any other made in the United States. H. B. KIRK It is hand made, sour mash, and has the best reputation, Our Scotch Whiskies are true Glenlivets ; are sol The Souvenir is old. & CO., N.Y. The Bonnie Brier Bush is very old. Compare them with any others. jd straight. comicbooks.com