Life — March 26, 1903 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not political satire. The left side features a Prudential Insurance ad using Gibraltar's Rock as a metaphor for strength and security ("Investment Unexcelled / Security Absolute"). The imagery associates the insurance company with an immovable natural landmark. The right side advertises early automobiles: Columbia's gasoline touring car ($5,000) and electric runabout ($900), along with the Electric Vehicle Company's broader catalog of electric vehicles. These ads showcase emerging automobile technology from the early 1900s. The bottom left announces next week's Easter-themed double issue of *Life* magazine, listing contributing artists and writers. **No political cartoons or satire appear on this page.** It represents typical period advertising emphasizing industrial progress and financial security.