Life, 1903-03-26 · page 2 of 24
Life — March 26, 1903 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side features a Prudential Insurance ad using Gibraltar's Rock as a metaphor for strength and security ("Investment Unexcelled / Security Absolute"). The imagery associates the insurance company with an immovable natural landmark. The right side advertises early automobiles: Columbia's gasoline touring car ($5,000) and electric runabout ($900), along with the Electric Vehicle Company's broader catalog of electric vehicles. These ads showcase emerging automobile technology from the early 1900s. The bottom left announces next week's Easter-themed double issue of *Life* magazine, listing contributing artists and writers. **No political cartoons or satire appear on this page.** It represents typical period advertising emphasizing industrial progress and financial security.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COPYRIGHT FOR GREAT ‘AIN BY JAMES HENOERSON ACT OF 1901. The Sign of the Rock Suggests THE PRUDENTIAL Which Furnishes Life Insurance Protection for Men, Women and Children Aldea ee “Investment Unexcelled Security / Absolute | Write for Partin lars at Your 7 JOHN F. DRYDEN, THE PRUDENTIAL HOME OFFICE President. Insurance Co., of America NEXT WEEK (Tuesday, March 31) THE EASTER LIFE A DOUBLE NUMBER. WILL APPEAR Among the Contributors to This Number Are Arti Writers : Sharles Dana Gibson Marguerite Merington W. Kemble E. S. Martin James S. Metcalfe Felix Carmen Tom Masson Clinton Scollard Edw. L. Sabin Frank Roe Batchelder Alexander Ricketts Otho Cushi W. Balfour Ker Orson Lowell Johu sell Blaisdell Carolyn Wells Arthur Young DON'T FAIL TO GET IT. PRICE, TEN CENTS Automobiles have been in successful service since 1895. The latest models are a result of eight years steady and consistent attention to development and improvement in the largest and best equi automobile factory in the world, and are unequaled f ciency, durability, perfection of detuils and elegance of COLUMBIA 24-H. P. GASOLENE TOURING CAR Mark XLI. Everywhere admitted to be the most perfect gasolene car yet devised. Seats six persons. New and exclusive features throughout. All parts of engine and transmission gear instantly accessible. All operatir interchangeable. Igniting plugs and valves removable without Speeds four to forty-five miles per hour. Minimum of vibration and Finest body work and furnishings ever seen on an automobile. Price, - 35,000 COLUMBIA LIGHT ELECTRIC RUNABOUT Mark XXXVI One of the sensations of the New York and Chicago Shows. M venient, fastest and handsomest Electric Runabout in the 1903 Battery and motor beneath the floor, leaving entire body space a for luggage. ow center of gravity gives great a and riding qualities. Two brakes. Five speeds up to fi Forty miles on one ch - $900 | ELECTRIC BROUGHAMS, HANSOMS, COUPES, CABRIOLETS, TONNEAUS, SURREYS, VICTORIAS, RUNABOUTS, SPECIAL SERVICE WAGONS, BUSSES, WAGONETTES, DELIVERY WAGONS, TRUCKS, PATROL WAGONS, AMBULANCES $3 Catalogue and full information will be sent on request Electric Vehicle Company HARTFORD, CONN. NEW YORK SALESROOMS, West 39th St., opp. Metropolitan Opera House BOSTON, 43 Columbus Ave. CHICAGO, 1421 Michigan Ave. comicbooks.com