Life, 1902-12-25 · page 75 of 77
Life — December 25, 1902 — page 75: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes Libby's canned plum pudding, a convenience food product. The image shows a young woman with a bow in her hair presenting a platter of the pudding. The ad emphasizes the product's appeal by claiming it has a flavor "all its own that cannot be imitated" and cannot be matched if made at home—a key selling point for canned goods in this era. The ad also cross-promotes related products: a free cookbook titled "How to Make Good Things to Eat" and a home atlas available for 10 cents in stamps. This was typical early 20th-century advertising strategy, bundling offers to build customer loyalty. The ornate decorative border and high-quality photography reflect the premium positioning of Libby's brand at that time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ibby’ ddi Libby’s Plum Pudding. Rich, delicious, full of fruit, the most satisfying pudding you ever tasted. It has a flavor all its own that cannot be imitated,—spicy, aromatic,—you cannot equal it at home. Ask for our booklet, “HOW TO MAKE GOOD THINGS TO EAT.” It tells about all LIBBY’S (NATURAL FLAVOR) FOOD PRODUCTS, put up in convenient, key-opening cans, and it is free. Send 0c. in stamps for Libby’s Big HOME ATLAS, with 32 new maps; size, 8 x JS inches. LIBBY, McNEILL & LIBBY, CHIGAGO, U. S. A. comicbooks.com