Life, 1902-11-20 · page 22 of 22
Life — November 20, 1902 — page 22: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward product advertisement for Crawford Shoe Makers, published November 30, 1903. The page advertises the "American" winter blucher boot for men at $3.50, featuring a military heel and kid leather top. The ad promotes a free illustrated fashion book covering shoe history from 200 B.C. to present day, spanning Chinese, ancient European, and American styles. The advertisement lists multiple retail locations across New York, Brooklyn, Boston, Washington D.C., and Baltimore, plus a mail-order department in New York City. This represents typical early 20th-century magazine advertising — using historical and fashion appeals to market contemporary footwear to both men and women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Crawford Shoe Fashion Book, mailed Free, is beautifully illustrated — in colors, showing the newest winter styles in shoes for men and women, also_his- torically correct costumes in vogue from the year 200 B. C. to date; from the Chinese Empire to the U. S.; from the Ancient Sabot to the Modern Crawford. Sent for “ AMERICAN” FOR 4 the asking. EN: Just drop One of the very fashionable Winter Bluchers. Made of Imported Enamel, double sole, military heel, Kid top, L postal. Blucher style. CRAWFORD SHOE MAKERS Men's Stores Women’s Stores 189 Broadway, Brooklyn. 137 Fulton St. vork. 189 Broadway, Brooklyn. 54 West 23d Si ork. 903 Pennsylvania Ave., Washington. 8% Broadway, 208 E. Baltimore St., Baltimore, 1363 Broad c 169 Tremont St., Boston, 1530 West 125 . York, 160 Summer St., Boston. comicbooks.com