Life, 1902-11-13 · page 17 of 22
Life — November 13, 1902 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The content consists of various product advertisements typical of early 20th-century American magazines. The main illustrated advertisement features "Club Cocktails" by G. F. Heublein & Bro., showing a bartender mixing drinks with the caption "Master thinks I'm a dandy at mixing cocktails." The joke is straightforward: anyone can mix cocktails as easily as the professional bartender by following Heublein's simple instructions—"YOU can do it just as well." Other ads promote Egyptian Deities cigarettes, Oldsmobile automobiles ($650), Pure Habana cigars, life insurance, and whiskey. The Egyptian Deities ad uses exotic branding common for the era. This reflects pre-Prohibition American consumer culture, where alcohol advertising was openly displayed in mainstream magazines. The "Club Cocktails" ad represents the cocktail trend that was gaining popularity in the early 1900s before Prohibition (1920-1933) eliminated such advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No better Turkish Cigarette can be made Egyptian Deities Cork Tips as well SEVEN KINDS YOU fartas well Pour over lumps of ice, strain and serve BEWARE OF IMITATIONS G. F. HEUBLEIN @ BRO. HARTFORD NEW YORK LONDON Ghe Oldsmobile “Nothing to watch bat the road’” A handsome, graceful auto- mobile for everyday use in all kinds of weather. Perfection of construction is due to its simplicity. With a leather or rubber top and storm apron the Oldsmobile is the ideal vehicle for inclement weather, Price, at the factory, $6s0, Write for illustrated book to Department J. Olds Motor Works Detroit, Mich., U.S.A. All you have guessed about life insurance may be wrong. If you wish to know the truth, send for “How and Why,” issued by the PRNN McTvaL Livg, 921-35 Chestmat Street, Philadelphia, WASSERMANN BROTHERS STOCK BROKERS 40 EXCHANGE PLACE, NEW YORK Members of New York Stock Exchange BRANCH OFFICES: 333 Fifth Avenue (Plaza Bank’. Windsor Arcade. corner 46th St. and Sth Ave. Astor Court (Waldorf-Astoria Hctel). Imperial Hotel. S West 20th St.. opposite Martin's Restaurant. Fifth Avenue Hotel. MORTON TRUST COMPANY 38 NASSAU STREET, NEW YORK Capital, - - - $2,000,000 Surplus and Undivided Profits, $4,500,000 OFFICERS: LEVI P. MORTON, President THOMAS P. RYAN, Vic James K. consi BUGENE B. VARET. Asst’ Sos ary G. L. WILMERDING. Aeat. Secretary it. B. BERRY. Truet OWicer EXECUTIVE COMMITTEE : Lert P. Morton Joseph C. Hendrix James N. Jarvie George Foster Peabody Jacob H. scbift William ©. Whitney G. G. Haven Habana Segars— Always Mild And Aromatic Made in the old-fashioned honest way of Pure Habana Tobacco delightfully blended Look for the Bull Dog on each Box J°hn W. Merriam & Co. The Roycroft Segar Shop, which is “At the Sign of the Bull Dog” NEW YORK OLD CROW RYE srevort WHISKEY sore toriens, “ce” vork. comicbooks.com