Life, 1902-10-02 · page 19 of 22
Life — October 2, 1902 — page 19: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not political cartoons or satirical content requiring historical interpretation. The ads promote consumer goods typical of early 1900s America: garters, champagne, brandy, cigars, and Florida water (a toilet cologne). Most notably, the large right-side advertisement for **The Equitable Society** promotes life insurance endowments—a financial product promising long-term savings and family protection. The endowment ad's example (a $10,000 policy from 1902 yielding $14,934 after twenty years) reflects early-20th-century consumer finance marketing, targeting middle-class Americans concerned with savings and family security. No political figures, caricatures, or satirical commentary appear on this page. It represents standard commercial advertising from the era, notable mainly for what products were considered essential or desirable to advertise in a major publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Improved : Accept no substitute GARTER) | ‘eet LANMAN’S THE STANDARD The Highest Type of French Champagne FLORIDA : FOR GENTLEMEN CODMAN & HALL Co. W. TER ALWAYS EASY Agents for the U. § DG The Name “Boston EOSTOR: * = = MASS: GARTER” is stamped on For the Handkerchief, every loop— 2 Dressing-tablc and Bath. The CUSHION BUTTON CLASP Lies flat to the leg—never| Slips, Tears nor Unfastens THE “VELVET GRI PATENT Hi. EN SUSTAINED BY THE U. S. CIRCUIT COURT) Genuine Old Brandy made from Wine.” Medical Prese (London), Aug 180 MARTELL'S 6 | THREE STAR va BR A N D y 4G GREAT OAKS FROM LITTLE ACOR and great fortunes from little savings grow. AT ALL BARS AND RESTAURANTS: For example: Take an Endowment. ~ It gives protection to your family a7 on if you die. Helps provide for your own futur you live ad about 15 cents aday will pay for an Endowment for $1,000---- ZO dollars a day for $200,000 ---- or between amounts in pro- portion. . Here is the result, in 1902, of Endowment No. 240,125, for $10,000, taken out twenty years ago: Cash. $14,934.00 a return of all premiums paid,with Made in the old-fashioned honest $5 ,140.°° in addition. to say nothing of the way of Pure Habana Tobacco \ twenty years protection ofas delightfully blended ve . Apply to GAGE E.TARBEL = Aromatic Send this coupon for particulars of such a policy issued at your age. TNE EQUITABLE SOCIETY. 120 Broadway, New York. Dept. > - é 2 Please send me information regarding an Endowment for J°hn W. Merriam & Co. ’ f cesteseeeesseeaees if tesued at... years of age. The Roycroft Segar Shop. which is “At the Sign of the Bull Dog” NEW YORK comicbooks.com