Life, 1902-09-04 · page 19 of 22
Life — September 4, 1902 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertisements**, not satire or political commentary. It showcases four competing products from the early 1900s: **Pabst Beer** dominates the top with a straightforward purity claim—common marketing during an era when food safety was a legitimate concern (pre-FDA regulation). **Lundborg's Velcrema**, **Underberg Boonekamp Bitters**, and **The Equitable Society** insurance occupy the lower sections. These ads reflect period anxieties: skin irritation remedies, digestive bitters (marketed for dyspepsia—a catch-all stomach complaint), and life insurance as family financial protection. The Equitable ad notably emphasizes "The Harvest of Your Life"—appealing to mortality fears while promising endowment returns. **No political cartoons or satire appear here.** The page simply demonstrates early 20th-century consumer culture: patent medicines, alcohol-based tonics marketed as remedies, and emerging insurance products—all making grand health and security claims with minimal regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pabst beer IS always pure Because it is brewed from the Best Materials and Brewed Right. Lundborgs_ Velcrema A POSITIVE CURE FOR’ SUNBURN , CHAFING AND ALL SKIN IRRITATIONS It gives us much pleasure to notify you that we have secured aa a partner Mr. George H. Ingils, who for the past seven Fears has been employed as designing eat: tin the Custom Department of Brooks Bros,, ork, and the xuccess Which has attended his et iNnnure guarwotes that ne will be appreciated Oy our customers and their friends. \ Le Underberg Boonekamp Bitters Hes dyspeptic people. ly relieves omach and all derangements of the di wor! Founded 1846 Germany. Beware ct ienisetiane AaENTs| tuo. Best bitters in the —_ san Wis EQUITABLE x ces! IN They, J.W.ALEXANDER y J.H.HYDE PRESIDENT 3 Vig PRESIDENT Send this coupon for particulars ef such a policy Issued at your age. THE EQUITABLE SOCIETY, 120 Broadway, New York. Please send me information regarding an Endowment for § if issued at .... COMICDOOKS-