Life, 1902-08-28 · page 18 of 20
Life — August 28, 1902 — page 18: what you’re looking at
What you’re looking at
This page contains primarily **advertising and humorous anecdotes** rather than political cartoons. The main content is a **Schlitz beer advertisement** presented as educational copy, emphasizing the beer's purity and health benefits—claims common in early 20th-century alcohol marketing before strict regulations. The ad stresses that Schlitz beer is "healthful" and "the national beverage," language reflecting pre-Prohibition attitudes toward beer as a legitimate food/tonic product. The left column includes several brief **satirical jokes** ("Our Foolish Contemporary"), including one mocking African Americans (the "milking stool" anecdote uses a racist dialect stereotype). Another joke depicts rural American life responding to natural disasters. Below the Schlitz ad are two additional **alcohol advertisements**: Abbott's Bitters and Martell's Three Star Brandy. The page reflects early 1900s American attitudes: casual racism in humor, unregulated health claims for alcohol, and beer positioned as wholesome nutrition rather than mere intoxication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
="OuR FOOLISH. (ONTEMPORAR Ix response to a missionary's appeals for various ar- ticles for use on an African farm, a milking-stool was sent to him from England, Ie gave it to the to milk the cows, with infunctio first day the negro returned home from the cow eheds, bruieed and battered, but with an empty pail. When the missionary asked for an explanation, the nezto replied ** Milk stool very nice, masea, but #he won't eit on it!” ~Argonaut. VENOOME. BOSTON, The Ideal hotel of America for permanent and transient Beer is barley-malt and hops---a food guests, RcciserLy a Hibographte’ prea; veeetved w’cheular on and a tonic. Just a touch of alcohol in it. noancing the death of the i of a well-known business | hoore, I Tr . wer so vcstaleiea by goar'trin Not a beverage known to man is more % healthful, if the beer is right. We notice your circular is p by Meters, —. We are confident that, had you as . we could have yon cheapet ana bitter thal firm in th *Tis the national beverage, from child- t, and in the a future be Jou will ator wan opportunity of making you an ofr." hood up, with the sturdiest peoples of the HOTEL CHAMBERLIN, Old Point Comfort, Va. earth. The privileges of Golf and Country Ciub extended Visitors of the Hotel Chamberlin, To the weak, it’s essential; to the strong waoes time? cobed ihb ouriet, it is good. * Pretty tolerable, stranger,"* responded the old man, who was sitting on a stump. "1 had some trees to cut down, but the cyclone leveled them and eaved me the hs BUT—the beer must be pure. That was good." and then the lightning ect fre to the brash pile Impurity means germs, and germs multiply rapidly in any the trouble of burning it." F ; ** Remarkable! But what are you doing now saccharine product like beer. for an earthquake the potatoes out of the groand.""— Chicago News, And che teow mm be oid. Ir Isa worthy object to arsuse and stimulates tove for * . . best reading. © The Story of the Greatest Nationa” (pab- Age means perfect fermentation. Without it, beer ferments shed by F. R- Niglutsch, 39 East 19th St, New York), with . sy: tapwands of o00 attractive iiustrations of famous historical on the stomach, causing biliousness. events and personages, will certainly fulfil » long-felt want. Edward 8. is, A.M., one of the few writers who Schlitz beer is brewed in absolute Not a germ can exist in it can mould the hard facts of history into fascinating, tnter- Geaniiness ° esting language, that never fails to attract the young | These costly precautions have reader, with the able assistance of Charles F Horne, M.S., It is cooled in a plate glass room, made Schlitz the standard for purity & practical educator, have furnished the descriptive mat- ‘ i : SEY ter, The charm of the language, white bearing out the in Altered air. wherever beer is known, tue, “The Story,”* presents in compact form avast fund of Then it is filtered; then aged for You can get it just as well as com- Information of the Industries, religions, politics, habits and ; ‘ ‘ on % i castoms of the peoples of the world, together with a com- months in refrigeratingrooms. After mon beer if you ask for it. plete record of the progress of civilization from the dawn it is bottled and sealed every bottle of history to the Twentleth Century, It ls worthy # place is sterilized. Ask for the Brewery Bottling, in any home, Jevor Henny McGixx, who was recently elected State inn and Dr. Marry , two Irisamen arked the other: low is it, Mike, th: manny votcs it ehoald be * nick atween I n° Dock Lane?" Th ” “T AGenuine Old Brandy made from Wine o i be certain —Medscai Press (London), Aug. 18%» a ABBOTIS on ——- cn) | varices || THREE STAR UD saree DY * Tecan safely say that no man ever attenpred to bribe e Don't be down-hearted, old chap; yoar luck may change.—Tit- Bits comicbooks.com