Life, 1902-05-22 · page 22 of 22
Life — May 22, 1902 — page 22: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not a political cartoon. It's a full-page advertisement for Crawford Shoes from the May 22, 1902 issue of *Life* magazine. The ad promotes Oxford-style shoes priced at $3.50, available in 61 styles for both men and women. The key selling point is that Oxfords were becoming fashionable for both genders—a notable social shift at the time, as women's footwear was traditionally distinct from men's. The ad emphasizes the shoes' quality, drawing on design inspiration from "New York, London and Paris custom boot makers." The statistics cited (68% increase in regular sales, 300% in mail-order) suggest the product's growing popularity. A free art catalogue with color sketches is offered as an incentive. The only illustrated element is a single shoe example labeled "Colonial," shown with decorative stitching and a buckle detail. This is product photography/illustration, not satire or editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Che rawford Shee FOR MEN AND WOMEN $3.50 61 Styles in Crawford Oxfords Oxfords will be worn more extensively than ever before by both men and women. These cool, comfortable, fashionable shoes are shown in 61 styles in The Crawford. All new and choice—best ideas of New York, London and Paris custom boot makers. The best materials and most careful workmanship throughout. An increase of 68 per cent. in regular sales and 300 per cent. in mail-order sales indicates that people who want the best appreciate The Crawford. Crawford Art Plate Cata- Colonial ; i logue—15 rich water- —— wl color sketches (434 by MADE OF DULL KID, WITH HIGH ” -_ 7l% f d os EXTENSION SOLE times and 7 of handsome Also made of Patent Calf costumes—sent for the asking. THE CRAWFORD SHOE MAKERS Men's Stores Women's Stores nsylvania Ave., Washington. 157 Fulton St., New York. 903 Pennsylvania Ave., Washington. Baltimore. New York. 208 E. Baltimore 8t., Baltimore. 72 Mason St., Boston. York. 109 Tremont St., Boston, t., Crawford Bldg, 125th St., New York. 160 Summer St., Boston. 433 Fulton St, 433 Fulton St, yn, 1120 Chestnat St., Philadelphia. 189 Broadway, Brooklyn, 1120 Chestnut St. Philadelphia, 159 Broadway, Brooklyn. Mail Order Department, Room 38, 140 Duane Street, New York City, U. S. A. FACTORIES: New York City; Brockton, Mass. PRESS OF THE 4. W. PRATT CO, MEW YORE. comicbooks.com