Life, 1902-05-08 · page 2 of 32
Life — May 8, 1902 — page 2: what you’re looking at
What you’re looking at
# White Rose Glycerine Soap Advertisement This is a **product advertisement, not satire or political commentary**. It advertises "White Rose" glycerine soap, marketed as "No. 471L" and branded "Mamma's Favorite." The ad's appeal relies on several period conventions: it features a cherubic child (a common advertising motif), surrounded by decorative roses, and claims the product was "used for years in the Court of H.I.M. the Emperor of Russia"—a status claim meant to suggest luxury and imperial approval. The text promises absolute purity, unequaled perfume, and suitability for delicate skin. The manufacturer was Ferd. Mülhens of Cologne, Germany, with U.S. distribution through Mülhens & Kropff in New York. This represents typical early 20th-century advertising strategy: associating products with nobility and children to imply safety and prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sabet aes ' MAMMA’S FAVORITE. The best glycerine Soap, “*No. 4711." Its purity is absolute; its perfume unequalled. Used for years in the Court of H. I, M. the Emperor of Russia. Can be applied to the most tender and delicate skin. Manufactured by FERD. MULHENS, Cologne o/R, Germany, Sole U. S. Agents, MULHENS & KROPFF, 298 Broadway, New York. ‘ull size sample cake. comicbooks.com