Life, 1902-03-20 · page 18 of 20
Life — March 20, 1902 — page 18: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring humorous short jokes in the left column and three liquor advertisements. The ads use health claims common to the era—particularly notable is Schlitz beer's assertion that it contains "no germs" and is prescribed by physicians as a tonic for the weak and convalescent. The small jokes ("Our Foolish Contemporaries") mock everyday situations: families' economic struggles, misunderstandings about weather, and romantic complications. One satirizes Southern politicians' obsession with boxer Jim Jeffries as a potential senator—likely referencing early-1900s boxing celebrity. The advertisements reflect pre-Prohibition attitudes: beer marketed as medicinal, whiskey sold alongside brandy as legitimate products. The Schlitz ad specifically contrasts beer's low alcohol content (3.5%) with wine and whiskey, positioning beer as healthier—a marketing strategy targeting middle-class respectability before Prohibition (1920-1933) changed American attitudes toward alcohol entirely.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“2s OuR FOOLISH ONTEM POoRA Passenoen : What ever became of the Balger family? Bvs Darven : Oh, Bill tarned out fine. Got to be an actor, Tom's an artist, \ teacher. Bat John never amounted to ¢ could earn to support the others.—Chicago Daily News. THE HOUSE COMFORTABLE Is not really comfortable unless {t has telephone service, which {4 the greatest modern comfort. Rates in Manhattan from $4$ 8 year. New York Telephone Company, 111 West ‘Ssth St, 215 West 125th St. : 1 see the weather man bas struck it right in You don’t mean tt? he says tbe weather a year ago today was clear,” — Yonkers Statesman, Detertrez, Pants, ViOLETTES CELESTES Is a most de- lightful odor in high-grade Tollet Soaps and Perfames. Manafactured and popalarized tn Paris by Delettrez, Now for sale in this country by your druggtsts, Ask for tt. : They say that Wyllys ts golng to marry Miss olng to wed her for her money, ao they aay. Harnrer: You don't say so! I didn’t suppose she had #0 much as that.—Zoston Transcript. HOTEL VENDOME, BOSTON, ‘The Ideal hotel of America for permanent and transient guests, Senator Hoan received word the other day that « friend, who had been supposed to have appendicitis, was suifering not from that allment, but from acate indigestion, “ That ts good news,” sald the Senator. “I rejotce that Hes In the table of contents rather than in the New York Tribune. {nto trying European makes, when the best 1% American, Cook's Imperial Extra Dry. Miss Pomape : Where ts the patnt department, please? Fioor WaLker: Face or house? —Chicago Daily News. “SovTu Canonina {4 attracting too much attention tn the Senate,” sald the North Carolina politician. “She's casting pain agreed hts Heutenant, “and what we want to to get Jim Jeffries to settle here and make him Senator for us."—PiWladelphia Press. HOTELS CHAMBERLIN and HYGEIA. Old Point Comfort, Va. | Reached by rall or steamer, This beautiful place, with | {ts splendid hotels, is w favorite resort. | A sitapow crossed the young man’s face. “Can It be that we will make # mistake In marrying?” | he querte * exclalmed the matd; “let's have another wedding rebearsal right away." —Phitadelphta Record. Lenten Lectures on Bookbinding Mlustrated by the Actual Process of Binding. To be given at the Studio of the 250 W. 234 St., N. Y. City. Artistic Bookbinders, Send fur details, The Perfect Decoration ‘of modern homes is economically done using | MTISHURG WALL PAPE RS-—lave yoardensese oa the Forest friese: of ted for Menke, The Beverage of Health There is no beverage more healthful than the right kind of beer. Barley malt and hops—a food and a tonic. Only 3% per cent of alcohol—just enough to aid digestion. Rhine wine is 12 per cent alcohol; champagne, 20 per cent; whiskey, 40 per cent. There are no germs in pure beer, while the sweet drinks which you give children are full of them. Pure beer is a tonic which all physicians favor. They prescribe it to the weak, the run-down, the convalescent. And they recommend it to well people who want to keep well. But get the right beer, for some beer is not healthful. Schlitz is the pure beer, the clean beer, the filtered and sterilized beer. No bacilli in it—nothing but health. And Schlitz is the aged beer that never causes biliousness, Call for the brewery bottling THE BEER THAT MADE MILWAUKEE FAMOUS tor show FITTSbUhUWALLPAPEd Gd. New brighton Ie “A Genuine Old Brandy made from Wine.” — Medical Press (London), Aug. 1899, MARTELL'S THREE STAR BRANDY AT ALL BARS AND RESTAURANTS. ‘OLD CROW RYE A STRAIGHT WHISKEY H. B. KIRK @ CO. Sole Bottlers \¢ \¢ New York comicbooks.com