Life, 1902-03-06 · page 22 of 22
Life — March 6, 1902 — page 22: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes the Crawford Shoe brand as "the only guaranteed shoe" priced at $3.50, marketed to "well dressed men and women." The illustration shows a fashionably dressed couple in early 1900s attire (the woman wears a large feathered hat; the man carries a cane), emphasizing that these shoes suit refined, stylish people. The ad emphasizes quality: "Newest Styles—Best Materials—Finest Workmanship—Perfect Fit—One Price." The stores listed were located in major cities (New York, Boston, Baltimore, Washington), with a mail-order option available from their Manhattan office. Factories operated in New York and Brockton, Massachusetts—Brockton being a historic shoe-manufacturing center. For modern readers: this represents early 1900s consumer culture, where branded shoes were aspirational goods marketed through lifestyle imagery rather than just product description.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WELL DRESSED MEN AND WOMEN $350 Newest Styles—Best Materials—Finest Workmanship—Perfect Fit—One Price. Write for handsomely illustrated catalogue showing latest New York, London and Paris shapes. Ghe Men 100 Summer St., Crawford B York, 208 E. Baltimoro St., Baltimore, 6 ston, 169 Tremoi 72 Mason St, | &23 Br v York, 160 Summer 8! 180 W. New York, 3 Pennsylvania gn8 FE. Baltimore $t., Baltimore, | 483 Pulto Washington, 003 Pennsylvania Ave., Washington, Mail Order Department I, 140 Duane Street, New York City, U.S. A. FACTORIES: New York City; Brockton, Mass, PREGS OF THE J, W. PRATT CO-) NEW YORK. comicbooks.com