Life, 1902-02-13 · page 25 of 30
Life — February 13, 1902 — page 25: what you’re looking at
What you’re looking at
This page is **not satire or political commentary**—it is a straightforward **advertisement** for The Prudential Insurance Company of America, published in *Life* magazine around 1901. The page promotes Prudential's financial strength and growth, using the slogan "Giant Strides by a Giant Company." The Gibraltar imagery (top) symbolizes strength and stability. The advertisement lists impressive statistics: $703 million in life insurance coverage, nearly 4.5 million policies, and assets of 48 million dollars. The copy emphasizes that Prudential protects "More Than One Million Families" and positions itself as a "Progressive Company" prioritizing policyholders' safety. This was a common marketing approach for insurance firms in the early 1900s—establishing consumer confidence through numerical proof of solvency and growth. The page reflects the era's advertising style and Prudential's historical dominance in American life insurance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pg RWAS HE A RA ; STRENGTH OF f {GIBRALTAR aS Giant Strides py a Giant Company LIFE INSURANCE written and placed during 1901, over . 273 Millions PAID POLICY-HOLDERS, in 26 years, over . . . . . §8 Millions ASSETS, end of 1901, over... . . ..... . 48 Mittions LIABILITIES, less than. 2. . . 2... . . . 42 Millions SURPLUS, nearly . .........2.022. 7 Millions INCOME, during 1901, nearly . ....... . Q9Y Mitlions PAID POLICY-HOLDERS, during 1901, over... . 8 Mittions Policies in Force nearly 44 Millions. Covering Life Insurance of over $703,000,000 SURROUNDING WITH ABSOLUTE PROTECTION More Than One Million Families A Progressive Company in which the Safety and Advancement of Its Policy-Holders’ interests are the chief considerations. Write for Information to Dept. 0 THE PRUDENTIAL Insurance Co. of America JOHN F. DRYDEN, President. HOME OFFICE: Newark, N. J.