Life, 1901-11-28 · page 22 of 22
Life — November 28, 1901 — page 22: what you’re looking at
What you’re looking at
This is primarily an advertisement, not a satirical cartoon. The page promotes Armour & Company's 1902 calendar featuring six illustrated "Society Girl" designs by notable illustrators (Christy, Smedley, Wenzel, Hutt, Sterner, and Keller—all actual artists of the era). The images show fashionably dressed women in Edwardian attire. The company positioned these decorative calendar sheets as collectible art suitable for framing, available for 25 cents or a metal cap from their Extract of Beef jars. This was a common early-20th-century marketing strategy: attaching prestige and collectibility to product packaging to encourage purchases. The "Society Girl" theme capitalized on popular cultural interest in fashionable urban women. The lower section offers plain versions without calendar dates or advertising for collectors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
November 2, 19, Armour’s Society Girl Calendar for 1902 Consists of six sheets (10x15 inches) show- « sn ptuck ana Wane ing the “Christy” girl, the “Smedley” girl, casontytowardctenaremiey the “Wenzel” girl, the “Hutt” girl, the “Sterner” girl and the “ Keller” girl, re- produced from original designs made ex- pressly for Armour & Company. All requests for this beautiful calendar will be attended to in the order re- ceived. Mailed postpaid to any ad- dress on receipt of 25 cents in stamps or coin, or metal cap from jar of Armour’s In Oil, by Wm. T. Smedley The Best Extract of the Best Beef for Soups, Sauces, Gravies and Beef Tea Anticipating the wants of those who may desire to obtain these designs as art plates suitable for fram- ing or portfolio, we have ordered a limited edition printed with calendar dates omitted and all advertis- ing matter eliminated. In this form we will mail postpaid any one of the designs on receipt of 25 cents or metal cap from Extract of Beef, or the six complete for $1.00 in stamps or money order. Ad- dress all requests to ARMOUR & COMPANY CHICAGO In Pastel, by Albert Sterner Copyright 1901, Armour & Co., Chicago PREGS OF THE 4. W. PRATT CO. NEW YORK.