Life — June 6, 1901 — page 28: what you’re looking at

What you’re looking at

This is a straightforward advertisement, not satire or a political cartoon. It appears in *Life* magazine from June 6, 1921 (visible in header). The ad promotes Wilson Whiskey, established 1823, with the slogan "THAT'S ALL!" The bottle features the Wilson Distilling Co. label with decorative period imagery. The timing is significant: this advertisement ran during Prohibition (1920-1933), when alcohol sales were federally banned in the United States. This makes the ad notable as either a final pre-Prohibition publication or, more likely, evidence that *Life* magazine continued running liquor advertisements even after Prohibition's enactment—a practice that violated federal law and reflected the magazine's willingness to challenge or ignore the new legislation.