Life, 1901-05-30 · page 2 of 22
Life — May 30, 1901 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satirical content. It promotes "Electric Launches" — small electric-powered boats — manufactured by The Electric Launch Co. in Bayonne, New Jersey. The ad emphasizes practical benefits: reliability, safety, cleanliness, and the absence of "heat, smell, [and] smoke" associated with gasoline engines. It highlights that electric launches run up to 50-75 miles on a single charge at minimal cost (less than 2 cents per mile). The two photographs show family leisure activities on water — positioning these boats as ideal for recreational boating during an era when electric vehicles were considered modern, safe alternatives to gasoline-powered engines. The advertisement also mentions gasoline-powered "Globe" engines as an alternative for longer-distance service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AN IDEAL PAMILY LAUNCH. Reliable, ss. Electric Launches =": Nosmoke. Storage Battery Power. CAN’T EXPLODE. All Motive Power below Flooring and Water-line. Will run 50 to 75 miles on one charge, at an expense of less than 2 cents fer mile. They can be used everywhere with our Independent Charging Plants, but Charging Stations in large numbers are rapidly being developed in all parts of the country. ALSO CABIN CRUISING LAUNCHES equipped with the well-known oe ” GLOBE” GASOLINE ENGINE (Under an arrangement just concluded with the Pennsylvania Iron Works Co., of Phila., Pa} Write for FOR LONG-DISTANCE SERVICE Catalogues thus supplying, beyond all question, the finest type of gasoline powered vessels. The Electric Launch Co., 173 Ave. A, p.CAYONNE CITY, N. J. Formerly Morris Heights, N. Y. City. COPYRIGHT FOR GREAT BRITAIN BY JAMES HENOERSON UNDER THE ACT OF 1001. comicbooks.com