Life, 1901-02-28 · page 2 of 20
Life — February 28, 1901 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for The Prudential Insurance Company of America, celebrating their business success from 1875-1900. The ad emphasizes financial stability through dramatic imagery—the Rock of Gibraltar—to suggest the company's unshakeable strength. The text boasts impressive statistics: over 604 million dollars in force, 249 million written in 1900, and substantial assets and surplus. The only noteworthy claim is a small box stating Prudential was "the only American life insurance company awarded a gold medal at Paris International Exposition, 1900." This represents early corporate image-building through Life magazine's respected platform. The Gibraltar metaphor was common insurance marketing—conveying permanence and reliability to potential customers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
el A Quarter Century of Success UNPARALLELED IN THE HISTORY OF LIFE INSURANCE Insurance in Force, end of Liabilities . . . . . . 34 Millions 1900, over . . . . . 604 Millions | Surplus, end of 1900, over 6 Millions Insurance Written and Income, during 1900, over 24 Millions Placed, during 1900, over 249 Millions | Paid Policy-holders, during Paid Policy-holders, in 25 1900, over . . .:. . 7 Millions years,over . . . . . 49 Millions | Policies in force, end of Assets, end of 1900, over . 40 Millions | 1900,over . . . . . 4 Millions The Prudential Offers the Best in Life Insurance, Absolute Protection, — Profitable Investment, The Most Liberal Conditions. CECOS CES COLE THE ONLY AMERICAN LIFE INSURANCE COMPANY AWARDED A GOLD MEDAL AT PARIS INTERNATIONAL EXPOSITION, 1900 se re ~¢ MMINSURANCE CO. ASU [aut OF | Write for information. ADDRESS DEPT. 0. JOHN F.DRYDEN HOME OFFICE President Newark, N. J COPYRIGHT FOR GREAT BRITAIN BY JAMES HENOTREON comicbooks.com