Life, 1900-12-20 · page 2 of 22
Life — December 20, 1900 — page 2: what you’re looking at
What you’re looking at
# Colgate & Co. Advertisement, Life Magazine This is **not a cartoon or satire—it's a straightforward advertisement** for Colgate & Co.'s toilet articles (soaps, perfumes, powders, etc.). The page celebrates the company's achievement: winning the **Grand Prize at the Paris 1900 Exposition**. The ornate decorative border frames various product images and a central "Cashmere Bouquet" soap logo featuring a smiling woman's face. The ad targets holiday shoppers, suggesting these products make suitable gifts. It emphasizes Colgate's competitive advantage: "superior quality at reasonable prices." The Paris 1900 Exposition was a prestigious international fair; winning prizes there significantly boosted a company's prestige and marketing appeal in this era. This is pure commercial promotion, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(CASHMERE BOUQUET a TOILET ARTICLES made by COLGATE & CO. Including Toilet and Shaving Soaps, Perfumes, Sachets, Toilet Waters, Talc and Dental Powders were awarded THE PARIS 1900 GRAND PRIZE. Soon you will purchase Toilet Articles either for your own use or for Holiday Gifts. Put these on your shopping list. Colgate & Co.’s success has been won by giving superior quality at reasonable prices. COPYRIGHT FOR GREAT BRITAIN BY JAMES HENDERSON UNDER THE ACT OF 1801, comicbooks.com