Life, 1900-11-15 · page 2 of 28
Life — November 15, 1900 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not satire or political cartooning. The top ad for Prudential Insurance uses a metaphor comparing financial strength to Gibraltar—a fortress-like rock—to promote life insurance as a wealth-building tool. The pitch emphasizes savings over income. Below that, a Life Publishing ad promotes a Gibson Girl portrait (a signed drawing by illustrator Charles Dana Gibson). The silhouette shown is the iconic "Gibson Girl"—an early 1900s feminine ideal representing beauty and sophistication. The ad offers this exclusive portrait to new subscribers. The bottom ad promotes fine bed linens and pillowcases from James McCutcheon & Co., emphasizing handwork and quality materials at various price points. The page reflects early 20th-century consumer culture and advertising conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Your Financial Success is not measured by the number of dollars you make, but the number you accumulate. is saved that counts. It’s what Life Insurance is the best money- saver known, and has been the foundation of many a man’s fortune. 1¢ for information of the 20 YEAR POWMENT POLICY, which a larly adapted to this purpose. Address Dept. 0. THIS 18 NOT THE PICTURE YOU WILL RucEIVE. . ‘THIS MERELY GIVES AN IDEA OP THE WIDOW. Catalogue of 150 ezampira of proofs in mintature by Gidson, Hanna, Gilbert and others, for sctection, sent on receipt of Weents. Not Buy It. Bt a Head of Greson's Most Bewitching Girl may be yours for nothing. Each proof signed personally by ©. D. Gibson, matted and ready for framing, 14 inches by 11 inches in size, on Japan paper. We show herewith a profiie sketch of the beautiful heroine of Mr. Gibson's new series of cartoons, illustrating the adventures of a widow, Mr. Gibson’s latest and most im- portant work, which is now appearing in Lire. The portrait is much larger and shows her fall face. You can secure the signed portrait only by sending $5.00 for a new subscription to Lire for one year. The drawing will not be sold or reprinted. It is for the exclusive owner- ship of our subscribers. At the expiration of this offer the plate will be destroyed. New subscribers will receive for five dollars a year's subscription to Lire and the signed portrait which you can get in no other way. This offer Is net. Lire Pustisnine Co., 19 West 3ist St., N. Y. COPYRIGHT FOR GREAT Regtstered Trade Mark. Fine Bed Linen. Sheets, Pillow Cases and Shams. We display some exquisitely hand- embroidered bed sets—sheets, $18 to $20 each ; shams to match, $25 to $35 4 pair. A few of the more elaborate, in- troducing open work, as well,—sheets, $20 to $27.50 each ; shams, $30 to $354 pair. Beautiful round-thread linen sheets with an insertion or edging of hand- made linen lace, $12.50 to $20.co each. Pillow cases to match, $7.50 %0 $13.50 a pair. Scolloped- edged, hand- embroidered sheets, $7.00 to $14.0 each. Pillow cases, $3.50 to $6.00 pair. Also a full line of plain hemstitched, pure linen sheets, for single or double beds, with pillow cases in five sizes. Mail orders hate our prompt attention. “The Linen Store.” James McCutcheon & Co. 14 West 23d Street, N. Y. comicbooks.com