Life, 1900-11-01 · page 20 of 20
Life — November 1, 1900 — page 20: what you’re looking at
What you’re looking at
This is a full-page advertisement for Colgate & Co., not a political cartoon. The ornate decorative frame displays various toiletry products (soaps, perfumes, powders, dental products) arranged around a central medallion featuring a woman labeled "Cashmere Bouquet Toilet Soap." The advertisement announces that Colgate & Co. won the Paris 1900 Grand Prize for toilet and shaving soaps, perfumes, sachets, toilet waters, talc, and dental powders. The company's establishment date of 1806 is prominently featured. The elaborate Victorian-era design with floral flourishes and product bottles arranged symmetrically was typical early 1900s advertising meant to convey luxury, prestige, and quality through the Paris award claim—a significant mark of distinction for consumer products of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fonehaee ave SOAPS, PERFUMES, SACHETS, TOILET WATERS, TALC anb DENTAL POWDERS tas been awarded fy ry Vi COLGATE 800. Ry oN ESTABLISHED 1806 PRESS OF THE J. W. PRATT CO., NEW YORK.