Life, 1900-07-19 · page 22 of 22
Life — July 19, 1900 — page 22: what you’re looking at
What you’re looking at
This page combines satire with period advertising. The cartoon by Tom B. (upper left) depicts two boxers—one injured, one fresh—in a sparring match. The captions reference boxing: the uninjured fighter urges "have another go; it's twenty to one on you," while the beaten boxer declares he'll "stop while I'm favorite"—a joke about quitting while still ahead, playing on gambling odds. The page is dominated by **advertisements**: a W.B. corset ad featuring the new "Shirt Waist Corset" (marketed to women seeking a slimmer silhouette without visible ridges), and a large advertisement for Brighton Beach Races in Coney Island, promoting horse racing and the cooling ocean breezes as summer relief from New York heat. The cartoon's boxing theme provided humorous social commentary typical of Life magazine's satirical approach, while the ads reflect turn-of-the-century consumer culture and leisure activities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
July 19, 1900) The “Shirt Waist Corset.” A distinct and radical style, which all dealers sell—for which there can be no substitute. It is a luxuriously cozy model. _It gives a low bust effect tothe figure, rounding itoff intocurves. It does away with gawky ridges at the bust and at the shoulder blade. This corset is made of strong linen Batiste and French lisle net—the ~ coolest materials ever woven; itis prettily fin- ished and comes in a variety ot models. The rice anywhere and everywhere in the United Bintes ee S100. It your dealer hasnt WB's, send his name and $1.00 to us and we'll for- ward the corset desired. WEINGARTEN BROS., Manufacturers, 1 By dept..t. No, 377 Broadway, NEW YORK CITY. Second (to recalettrant lon ler): HAVE ANOTIER GO ; IT's: tworrr ‘TO ONE ON You, Infured One (who has had enough): 8 IT? THEN I'LL STOP WHILE I'M PAVORITE.—Moonshine.| | THE COOLEST PLACE AROUND NEW YORK ON A HOT SULTRY DAY IS THE GRAND STAND OF THE BRIGHTON’ BEACH RACING ASSOCIATION. IT IS OPEN FRONT AND REAR AND BOTH SIDES, AFFORDING FULL SWEEP TO THE DELIGHTFULLY COOL AND BRACING OCEAN BREEZES. The only Absolutely Fireproof Grand Stand in the World, and the only one that Gffords an unobstructed view of every part of the track, BRIGH'TON RACES SPARKLING PROGRAMME OF STAKE, HANDICAP AND PURSE EVENTS Every Day until August 8. | | MUSIC_BY LANDER’S MILITARY BAND. ALL CONEY ISLAND ROUTES LEAD TO BRIGHTON. comicbooks.com