Life, 1900-07-19 · page 2 of 22
Life — July 19, 1900 — page 2: what you’re looking at
What you’re looking at
# Analysis This page contains **two separate advertisements** rather than satirical cartoons. **Left side:** A Lackawanna Railroad travel advertisement promoting summer vacations to mountain and shore destinations (Delaware Water Gap, Pocono Mountains, Lake Hopatcong, Richfield Springs) in August, using dramatic typography and scenic imagery. **Right side:** An Equitable Life Assurance Society advertisement showcasing a successful endowment policy. It presents a real case study of Mr. George Gooderham from Toronto, whose 15-year policy matured with impressive returns ($150,847 cash, $210,000 paid-up assurance, $20,320 annuity). The testimonial emphasizes the company's superiority over competitors. Both are straightforward commercial advertisements typical of early 20th-century Life magazine, which supported itself through advertising revenue rather than satire on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TAKE TO THE MOUNTAINS DELAWARE 163 Minates from WNL Aliitude 1000 ject. POCONO =@2% Minutes from MOUNTAINS Altitude 1900 feet LAKE > Oy 85 inates fom HOPATCONG| “Altitude i200 feet: RICHFIELD ce Spe Ve SPRINGS ~ "oo LMnerela- ee From He WEST" 5% JoTHE QEA SHORE TAKE Lackawanna Railroad ro wn |! NG TAKE To THE S*<-SEA SHORE IN AUGUST Lupe tosotaeene, POS, The Largest ENDOWMENT EVER PAID. Fifteen years ago Mr. George Gooderham, of Toronto, took out 15-Year Endowment Policy No. 289,421 for $100,000, in the Equitable Society, paying an annual premium of $8, ro Now his policy has matured and shows the following results: 1—Cash, . . $150,847. 2—Paid-up Assurance, $210,000. 3—Annuity for Life, $ 20,320. At the same time Mr. Gooderham took out policy of the same kind for the same amoun an with the same premium in another com- y; the cash return on which was $15,000 ese than on the Equitable policy. Here is what Mr. Gooderham says: “T have always been a strong advocate of Endowment Insur-” “ance, and about the time I took your policy for $100,000 1" “placed $400,0co of Endowment policies on my life in eight dif.” ferent companies. Of this amount $310,000 has already matured.” “TI have lived to see the result and to know what it means.” “These results realized by the Equitable are larger” ‘and more satisfact: any result ever realized by” “me on any of my y olicles which have matured to date.’’ “Il may say that they are quite satisfactory, and that no"’ “company has ever done so well for me.’ —Strongest in the World— THE EQUITABLE Life Assurance Society of the United States. JAMES W. ALEXANDER, Prest. JANES M. MYDE, Vice-Prest. If you would like to know what the results of such a policy would have been if issued at your age, cut out and mail coupon below: THE EQUITABLE SOCIETY, 120 Broadway, New York 1 would: like to know the results of an Endowment Policy for $i isaued at age.