Life, 1900-06-21 · page 2 of 20
Life — June 21, 1900 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satirical content. It promotes Bausch & Lomb-Zeiss Stereo binocular glasses to travelers heading abroad. The ad features a fashionably-dressed woman on what appears to be a ship's deck, gazing through binoculars at the Statue of Liberty. The imagery suggests leisure travel and tourism—a luxury activity of the era. The advertisement claims these binoculars provide superior viewing of distant architectural and scenic attractions ("Exposition, the Rhine, the Alps, ships at sea"). The product itself is shown at bottom. The pitch emphasizes the binoculars' compact size, elegance, and powerful magnification. This targets affluent travelers of the early 20th century who could afford both international travel and premium optical equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Going Abroad? You cannot afford to miss the added pleasure and information obtainable with a Bausch & Lomb-Zeiss STEREO BER GLASS The architectural and scenic beauties of the Exposition, the Rhine, the Alps, ships at sea— in fact every turn of the way— are outside the range of unaided vision. The STEREO Field Glass is the Smallest, Lightest, .Most Elegantly Finished, and has The Power of a Telescope with /mmense Field of View BOOKLET FREE. 80LD BY ALL DEALERS. BAUSCH & LOMB OPTICAL 00. Rochester, N. Y. Chicago COPYRIGHT FOR GREAT BRITAIN BY JAMES HENOEREON UNDER THE ACT OF 1001.