Life, 1900-03-15 · page 2 of 20
Life — March 15, 1900 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising and announcements** rather than satirical content. The main elements are: 1. **Pears' Soap ad** (left): Promotes pure soap without alkali for skin care—a straightforward product advertisement. 2. **Londonderry ad** (center): Shows an elegant dinner table scene advertising that this brand appears "on every well appointed table"—a luxury goods appeal. 3. **Columbia Bicycles ad** (lower left): Features a figure promoting "chainless" bicycles, highlighting the elimination of the chain mechanism as an innovation. 4. **Life Magazine Easter issue announcement** (center): The main text announces the upcoming Easter special issue with details about pricing and contributors. 5. **Table Linen and book advertisements** (right): Additional product and book promotions. No political satire or social commentary is evident. This appears to be a standard early-20th-century magazine page mixing editorial content with paid advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pears’ What is wanted of soap for the skin is to wash it clean and not hurt it. This is why we want pure soap; Pure soap does that. and when we say pure, we mean without alkali. Pears’ is pure; alkali. There are a thou- sand virtues of soap; this one is enough. You can trust a soap that has no biting alkali in it. no free All sorts of stores sell it, especially druggists; all sorts of people use it. of deriving all the benefits } which follow the elimina- tion of the jj chain, accept no substi- tute for Columbia Bevel-Gears. Don’t be confused by the word “ CHAINLESS." Thereare many untried and inadequate chainless devices on the market. Columbia Bevel-Gears are the Original, the Standard ‘Theirsuperiority has been FARE]| demonstrated again and ME LONG TOll again. DECIDE ~ COLUMBIAS, HARTFORDS, STORMERS, PENNANTS, $75, $60, $50, $35, $30, $28. ANERICAM BICYCLE COMPANY POPE SALES DEP, BARTFORD cOmN, THE EASTER NUMBER OF LIFE now being prepared, will be dated April 7th and published nearly two weeks before Easter Sunday (April 15th). The announcements of high-class business houses are solicited for its advertising pages. This is an extra number, con- sisting of thirty-two or more pages of up-to-date illustrations and letter-press. Mo advertisement well be accepted occupying less than one-quarter page, of which this announcement shows the exact size. The price is $75 for one-quarter page, $150 for half page, and $300 for full page. For a page facing an entire page of reading matter the price is $400. For the back cover page, printed in colors to correspond with the front cover, the price is $500. This number will contain a double-page draw- ing by Charles Dana Gibson. An Easter sermon by Agnes Repplier. Beautiful full-page half-tones by Henry Hutt, Allan Gilbert, E. W. Kemble and others. A satire by Madeline Bridges, and poemsand stories by Theodosia Pickering Gar- rison, Paul West, Tom Masson, and many others. The cover will show an exceptionally rich design by Albert D. Blashfield, printed in colors. LIFE PUBLISHING COMPANY 19 WEST 31st STREET NEW YORK CITY Megistered Trade Mark. CW Table Line Our new _ importations medium and fine ‘grade tu cloths and napkins, incu Scotch, Irish, Flemish French damasks in all sizes, Designs showing floral, sa and plain satiny stripes q much in vogue ; the motif b similar to that found inq exclusive and refined Emj Bande et Rayé pattern, inv duced last fall. We also display tea and lund cloths, doylies and centerpieces, and carving cloths—in fact, everyt in linen required for the table, variety. Mail orders are given p and careful attention, «The Linen Store.” |James McCutcheon & 14 West 23d Street, N.Y. To Have & To Hold AN HISTORICAL ROMANCE BY MARY JOHNSTON Author of * Prisoners of Hoe ILLUSTRATED. $1.50 “One of the best historical romance we have had from any contemporey writer of fiction."—New York Tribes HOUGHTON, MIFFLIN & 00/8 Boston New York comicbooks.com