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Life, 1900-01-18 · page 2 of 20

Life — January 18, 1900 — page 2: what you’re looking at

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Life — January 18, 1900 — page 2: Life, 1900-01-18

What you’re looking at

# Analysis This page is primarily **advertising and publisher announcements** rather than political satire or comics. The main content includes: 1. **Life Publishing Company announcements** for upcoming books and calendars 2. **Product advertisements** (Arrow Brand holquin, Martell's Brandy, Pears' soap) 3. **Promotional notices** for *Life's* Easter issue, two artistic calendars for 1900, and three new publications: *Coontown's 400*, *Mythology for Moderns*, and others The page reflects turn-of-the-century commercial publishing culture. The racist title "*Coontown's 400*" reflects the deeply offensive racial attitudes of the 1890s-1900s era. There is **no identifiable political cartoon or satire** on this particular page—it's a commercial advertisement section showcasing Life Publishing Company's products and services.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE EASTER NUMBER OF LIFE now being prepared, will be dated April 7th and What is wanted of soa published nearly two weeks before Easter for the skin is to wash Sunday (April 15th). The announcements of clean and not hurt q high-class business houses are solicited for its P d h advertising pages. This is an extra’ number, con- | Pure soap does that. sisting of thirty-two or more pages of up-to-date || is why we want pure soz illustrations and letter-press. No advertisement will be accepled occupying less than one-quarter : “ page, of whch this announcement shows the exact we mean without alkali size, The price is $75 for one-quarter page, $150 Pears’ is pure; no fre for half page, and $300 for full page. | alkali. There are a tho; This number will contain a large double-page d vi . illustration and other drawings by Cartes Dana |] 8294 virtues of soap; Ginson, whose exclusive services belong to Lire. one is enough. You The cover will show an exceptionally rich design trust a soap that has ; by Avert D, Beasnrietp, printed in colors, and we aan there will be many special features, which will be biting alkali in it. announced later as the work progresses. Adver- Allsorts of stores sell it, es tising orders and copy for this issue should be || 4™ssists: all sorts of people use it sent in early, in order to get good positions and have plenty of time to have proofs revised. | WE sat pou hare about life insurance 5 LIFE PUBLISHING COMPANY PAY 2& 19 WEST 31st STREET NEW YORK CITY POST-» AGE. and when we say pu Two Artistic Calendars NOW READY! for 1900, —_ Coontown’s 400. Thirty humorous plates by E. W. Kemble, America’s \4 Lire’s Gisson Catenpar. Thirteen large sheets heavy elineator of darky life. Buf linen binding, with'special o plated board, 11 x 14, in box. Each month's calendar in black pe i Blagkrandired: Price 8 ea of alt pooksel sa and red with appropriate drawing by C. D. Gibson zi newsdealers, OF posteisee, ‘onereceipt: of price; ‘by a LIFE PUBLISHING COMPANY, Lire’s Out-or-Door CaLenpar. Handsomely printed in green and red on heavy paper. Cover design and twelve 19 West Thirty-first Street, New York City, humorous and characteristic drawings, one for each month, —— by A. D. Blashfield. Separate leaves, 11 X 14....+..0006+$1.00 NOW READY! ae Mythology for Moderns. To be had of all booksellers, newsdealers, By James S. Metcatre. and printdealers, or sent, carriage free, on Illustrations by C. D. Gibson, F. G. Atwood, Oliver Herfs receipt of price, by A. Brennan, “ Chips,” and Charles Howard Johnson. ‘ The principal tales of Mythology retold with mot applications. L P C Bound in Pompeiian red and yellow, with cover desiga IFE PUBLISHING COMPANY, | F-G.Atwooa. Price $1.00, of all booksellers and newsdealers, or post-li on receipt of price, by i. 19 West Thirty-first Street, LIFE PUBLISHING COMPANY, New York City, 19 West Thirty-first Street, New York COPYRIGHT FOR GACAT BRITAIN BY JAMES HENDERSON UNDER THE ACT OF 1801.