Life, 1900-01-04 · page 19 of 20
Life — January 4, 1900 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial content. The cartoons are minimal—just two small satirical sketches on the left showing a "South American Elevator" (a person being stretched between two figures, likely mocking exaggerated claims about exercise equipment). The page is dominated by **period advertisements** for: - **Patent medicines** (Beecham's Pills for digestive complaints) - **Whiskey brands** marketed with medical authority ("The Best Physicians know that... Old Crow Rye... is the best") - **Optical equipment** (Bausch & Lomb stereo glasses) - **Leslie's Illustrated Weekly** (competing publication) The **social context**: This reflects late-1890s America when whiskey was openly advertised as medicine, patent medicines were unregulated, and magazines competed fiercely for readers by claiming educational superiority. The modest elevator cartoon is a throwaway joke, with the page's real "message" being commercial rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ERRE $2 Gold and Prize Medals oa $1899, Constipation, BEECHAM’S Awarded for Excellence. op NEW YEAR 1600, PILLS Getthegenulaettyoa ; JOHN DEWAR & SONS, Ltd., Distillers, in men, women or Wests &25 conta, PERTH, Scotland. LONDON, England. peiseieesoeenet | ami, Dewar's Seatch Whist jandsome specimens of the famous mad mane s very sttractivenddiion Aroma, Purity, and the Mellowness which tetlied. from the finest Malted Warley BOBBIE BURNS JUG, $2.00. FRED'K GLASSUP, Sole U. S. Agent, SPHINX JUG, $2.00. Cash or Postal Order, “JOHN DEWAR & SONS, Ltd. Cash or Postal Order. Express Prepald, (Dept. 10). G3 Weat a4th St.sNew" York, N.Y. press Frepald, PLAY Rectations, talogucs tnd other enter- talament books, Catalogue free ah ALQLD VioLins DHAMATIO PUB, CO,, Chiearo, The Best Physicians know that, OLD Hand-made Sour Mash Whiskey, like. eee | um cROW ee vania Pure Rye Whiskey. ‘ “Bottled in Bond" direct is the best and they from the barrel at the * . ‘ Distillery, always prescribe it. Kentucky produces the best Models from Life, Beauties, Stereo- in the U. 8. G sitkieesis olin iM?) HL B, KIRK & CO,, N.Y. ‘15 note or stamps. 8. RECKNAGEL NACHP, tocun ich, 1 Brietach, Germanf. + t Geminace Sons Agents for the Great Western Champagne. - ‘This is an age of education. No other nation on the Soc ee 2 TEES The Readers face’ of the globe’ ts wo tntiligest as cure end He € SEARCH: LIGHT oF SCIEN intelligence makes a nation prosperous and We have— happy. Education gives a young man the best chance in life, The easiest and cheapest way to W educate yourself and your children, irrespective of e hold! the schools and colleges, is by having the best current reading in your house. THE GREATEST FAMILY NEWSPAPER 1S Leslie’s Illustrated Weekly. It tells the story of contemporaneous events and illustrates it with the most artistic pictures, He who reads it every week learns to recognize the counte- nances of the noblest men and women in public and : in private lifes the appearance of the world’s most LESLIESAEEKIY famous places, aad the scenes of the greatest historic interest, eC LESLIE'S WEEKLY is a paper to keep on the out of doo 4 library table, and to read and reread, and to file away without them. |r for useful reference. It is read by more families of culture and refinement among the masses than any other paper of its class ia the world, It is the greatest, best, most attractive and cheapest of all American educators. It ts for sale everywhere—on the stands, in the bookstores, on all trains, at 10 cents per copy. LESLIE’S WEEKLY, 110 Fifth Avenue, New York. comicbooks.com