Life, 1899-12-02 · page 44 of 44
Life — December 2, 1899 — page 44: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes Colgate & Co.'s toiletries and personal care products. The image features a smiling woman with short dark hair emerging from or positioned within a large bowl or vessel labeled "CASHMERE BOUQUET"—apparently a Colgate product line. The woman's friendly expression and welcoming pose are designed to make the product appealing. The advertisement's key argument appears in the text: the Colgate & Co. name serves as a "mark" of quality comparable to "Sterling" on silver—establishing brand trust and premium positioning for holiday gift-giving. The phrase "No gifts are more acceptable for the holidays" emphasizes these products as suitable luxury gifts. The establishment date of 1866 reinforces the company's longstanding reputation and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COLGATE & CO'S ‘mn SESS ETS The name “Colgate & Co.” on toilet and shaving soaps, perfumes, etc., sor corresponds to theSterling” mark on silver. No gifts are more acceptable for the holidays. Established \86u Press of The J. W. Pratt Ca, 63 Duane st., New York. comicbooks.com