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Life, 1899-10-19 · page 2 of 20

Life — October 19, 1899 — page 2: what you’re looking at

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Life — October 19, 1899 — page 2: Life, 1899-10-19

What you’re looking at

# Analysis This page is primarily **advertising**, not satire or political commentary. It contains: 1. **Elegant Stationery ad** (Whiting Paper Co.) - promotes quality correspondence paper as a necessity rather than luxury 2. **Life Magazine's Christmas Issue announcement** - soliciting advertisements for their upcoming expanded holiday edition 3. **Lucke's Rolls advertisement** - a food product 4. **"Predicaments" book ad** - promoting a short-story collection by Louis Evan Shipman, illustrated with a period-appropriate sketch of a woman in formal dress 5. **Balzac edition advertisement** - promoting the Barrie edition of Balzac's works as "the only complete edition" The page reflects early-20th-century publishing and consumer culture. The only potentially humorous element is the "Predicaments" title, but without the actual story content, the joke remains unclear. Overall, this is a commercial page typical of *Life* magazine's revenue model.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ELEGANT STATIONERY atone time might have beena luxury— Now it is a Necessity. One is not in good form using a cheap paper, and nothing is criticised more than the paper used in correspondence. A Good or Bad Impression is formed by the stationery one uses, Always insist on having Whiting’s Papers. We know of no dealer who does not carry these goods in stock or cannot get them for you. Something is wrong if he can- not supply the papers made by the largest manufacturers of fine correspondence paper inthe world, WHITING PAPER CO. Designers of Art Stationery and Paper Makers NEW YORK THE CHRISTMAS NUMBER OF LIFE is now being prepared, and the announcements of high-class business houses are solicited for its advertising pages. This is an extra issue, con- sisting of forty or more pages of up-to-date illus- trations and letter-press. No advertisement will be accepted occupying less than one-quarter page, of which this announcement shows the exact size. The price is $75 for one-quarter page, $150 for half page, and $300 for full page. This issue will contain a large double-page illustration and other drawings by C. D. Grzson, whose exclusive services belong to LIFE The cover, to be printed in colors, will be de- signed by G. MAXFIELD PARRISH; there will be a story illustrated by C. ALLAN GILBERT, and many other pleasing features, which will be announced later as the work progresses. Adver- tising orders and copy for this issue should be sent in early, in order to get good positions and have plenty of time to have proofs revised. LIFE PUBLISHING COMPANY 19 WEST 31st STREET NEW YORK CITY any U. 8. address prepaid 100 Ten for sae packets of tea each in neat wood box, ‘Money back, If not pleased. ROLL secured by ustoramersas consumption at 14th coxt of Cuban leat. ¢ pleasing astonishment to any lover tas ich, tropical-flavored tobacco, Nor 4. M. LUCKE & C0., 44 Lacke Block, Clacisest!,0, Ready :: October :: 15th ILLUSTRATED BY CHARLES DANA GIBSON AND T. K. HANNA, JR. Preglicoments: A BOOK OF SHORT STORIES. LOUIS EVAN SHIPMAN, Author of “D'Arcy of the Guards” and ** Urban Dialogues.” HANDSOMELY BOUND IN CLOTH AND GOLD. PRICE, ...... . $1.00. FOR SALE BY LIFE PUBLISHING COMPANY, 19 West Thirty-first Street, New York City, And by all Booksellers and Newsdealere. “Charming Little Tales of Society Episodes Graphically Told.” “The Supreme Novelist of the Century” BALZAC The BARRIE editions of Ralzac are admittedly the best examples issued, and have no equal in the world. Etchings, printed on Japan paper, by FAIVRE, LOS RIOS, OUDART, LE SUEUR, JEANNIN, DEBLOIS, NARGOT, MONGIN, GAUJEAN, DECISY, ETC., After drawings by ADRIEN-MOREAU, TOUDOUZE, CORTAZZO, ROBAUDI, VIDAL, FOURNIER, CAIN, BUSSIERE, ETC. THE ONLY COMPLETE EDITION M. W. HAZELTINE, in N. Y. Sua, says: “ADMIRABLY PRINTED AND ILLUSTRATED, Tuis 1s NEITHER | ABRIDGED NOR EXPURGATED, axv 1s THY ONLY ENGLISH VERSION WHICH MAY CLAIM TO PRESENT EVERYTHING costaineD 1s THE EDITION DEFINITIVE provucnt out iN Paris.” “There is only one way to understand Balzac, and that is to read his works 204 to read them consecutively, Then the whole of the structure gradually looms *? before the eye like a vast cathedral, To read a novel here and there from his pet is like trying to understand and appreciate the pyramids by examining a spit stone, Balzac's work stands or falls in its entirety. He himself indicated this be he arranged his Edition Definitive."—Vhiladelphia inquirer. Full information, specimen pages, etchings, prices, etc., will be promptly furnished by the publishers. GEORGE BARRIE & SON, 1313 WaLNuT STREET, PHILADELPHIA COPYRIGHT FOR GREAT BRITAIN BY JAMES HENDERSON UNDER THE ACT OF 1801. icbhooks.com