Life, 1899-09-07 · page 2 of 20
Life — September 7, 1899 — page 2: what you’re looking at
What you’re looking at
# Page Analysis This page is primarily **advertising and publisher announcements** rather than political satire. The left side shows a Whitman's chocolate advertisement featuring a woman enjoying candy, emphasizing product quality. The right side contains a special notice from Life Publishing Company announcing "The Admiral's Number"—a special September 28th issue celebrating Admiral George Dewey's arrival in town. The notice solicits fall advertisements, noting the publication's circulation has grown nearly 40% and explaining why they need two weeks' advance notice for copy. Below is a full-page advertisement listing Life's major advertisers across categories (Insurance, Publishers, Dry Goods, Silversmiths, and Miscellaneous), promoting Life as an effective advertising medium with the tagline "An advertiser is known by the company he keeps." The page reflects Life's role as both satirical magazine and commercial publishing venture circa 1899.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BI Lie ele PLAIN. SPECIAL NOTICE To Fall Advertisers UR next special number, to be called “ The Admiral’s Number,” with colored cover and special artistic features, will be dated September 28th, about the time that Admiral George Dewey will come to town, and will be a patriotic, historical, jubilee number. As an adver. tising medium, it will be suitable for respectable adver. tising of all sorts. There will be no restriction as to size of announcement, the same attention being paid to small advertisements as to large ones All copy must be received by Thursday, September r4th. in order to be sure of insertion. The circulation of Lire steadily in- creases, showing the remarkable gain during the past year of nearly 40%. This is why we have to put the paper to press two weeks in advance of the date of publication, in order to maintain our high standard of mechanical work. Candy connoisseurs hold up Whitman’s Chocolates and Confections as the highest standard of candy excellence. Sold everywhere, Whitman's Instantaneous Chocolate guallty. delicious and tantly with boiling water, Yours very truly, LIFE PUBLISHING COMPANY 19 West 3ist Street, New York City September 1, 1899. a aaa “An advertiser is known by the company he keeps.” Life has the Continuous Patronage of these Leading Advertisers : Insurance, Publishers. Silversmiths. The Mutual, The N. Y. Life. The Equitable. The Manhattan. The Travelers. The Prudential. The Penn Mutual. Ayer, J.C. & Co. American Ring Co. American Tobacco Co. Armour & Co. Beecham, Burton Kros, Boston & Maine R. R. Bausch & Lomb Optical Co. Borden's Condensed Milk, Cosmo Buttermilk Soap Co. Cook's Imperial Champagne. Cluett, Peabody & Co. Chostnut Hill Academy. Grouch & Fitzgerald, Dixon Crucible Co. Delaware & Hudson Co, Detroit Stove Works, Eastman Kodak Co, Esterbrook Stecl l’ea Co. Evans’ Ale. Charles Scribner's Sons, D. Appleton & Co. Harper & Bros. R.H. Russell. The Macmillan Co, The Century Co. Youth's Companion. Dry Goods. Arnold, Constable & Co. B, Altman & Co. James McCreery & Co, James McCutcheon & Co. Louise & Co. Stern Bros. W, & J. Sloane, MISCELLANEOUS. Ed. Pinaud. Ely’s Cream Ralm, F. H. Leggett & Co. Gas Engine ana Power Co. Gormully & Jeffrey. Harris Safety Co, Hay & Todd M'g Co. Hoff's Malt Extract, Hotel Vendome. Hotel Thorndike. Hartley & Graham, Heublein & Bro. Hunter Whiskey. Indiana Bicycle Co, Johnson's Tablets. Jaeger Sanitary Co. Jones, McDuffee & Stratton Co, Krementz & Co. Lea & Perrin, Libby, McNeill & Libby. Lucke & Co, Mulhens & Kropf. Mershon & Morley. Martell’s Brandy. Northern Steamship Co. New York Central Railroad. Nestor Cigarettes. Old Crow Whiskey. Overman Wheel Co. Overholt & Co, Pennsylvania Railroad. Pear's Soa Pozzoni. Pope Manufacturing Co. * Pommery" Champagne. Quaker Oats, Robert Low's Sons. * Ruinart " Champagne, Remington Typewriter. Rheinstrom Bros. ADVERTISING RATES ON APPLICATION. LIFE PUBLISHING COMPANY, NEW YORK. Benedict Bros. Gorham Manufacturing Co. Meriden Britannia Co. Reed & Rarton, Tiffany & Co. Theodore K, Starr. Waltham Watch Co. Schieffelin & Co. **Sorosis " Shoe. zodont. S. F. Whitman & Son, Seville Packing Co. Southern Railroad. Shaw Stocking Co. Surbrug. Swift & Co. The Gramophone Corp. The Liebig Co. United states Hotel. Warner Bros. Woodbury. Whiting Paper Co. Western Wheel Works. Wilson Distilling Co, Yankee Soap. Ccomicbooks.com