Life — May 4, 1899 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE VALUE OF UNREMITTING ADVERTISING. A well-known member of a NewYork pabitshing house, 1n An interesting talk on advertising matters recently, told the following Incident, which shows how familiar the geveral reading public may become with an advertising trademark, when Its used with unremitting vigor: “1 went tothe Riviera last winter, and on the homeward Passage, coming ont of the Mediterranean, I suddenly thought of passing the Rock of Gibraltar, It was a beantiful moon- Nght night, and quite a party of Am: $ gathered on the deck to sce If the fortress really did look Ike The Predenttal advertisement, We got a splendid view, and the Illustration In the advertisement fs very lke the real thing. We were all a littie disappointed, however, that we didn t see ‘The Pru- dential has the Strength of Gibraltar’ on the side of the rock, but I presume Her Majesty « Government objected." Doubtless The Prudential Instance Company has never requested such permission, but It 1s evident that the rock and its world-famed fortress hax been of vast benefit to that Com: pany 1h Its extensive advertising operations, APnOPOS of the Intolerable slowness of the cabs In Rerlin, it {s related that a child having been run over by one of then and killed, Mark Twain, who was livie iin at the thine, exclaimed on hearing of the acctd What a lingering death! "Argonaut, MOTEL VENOOME, BOSTON, All the attractions of Hotel Ife, with the comforts and privacy of home. JERRY SHIMON, the famous “sockless” Congressman, Fecently adidressed the Ch Siugle-Tax Club, In the nse of his remarks he stld: “This government, falling to Incnicate a love of Itherty In the Filiptnos, has concluded to shoot It {nto them."— Youth's Companion, THE HOTEL “ THORND KE,’ BOSTON. opp the Public Gardens Has experteuced service, perfect culsine, and modern Appolutments. European plan, TueY were adiniring 1 “What a splendid sunset! exclatmed the mother. a beautiful color » Yes, mami: advantages of se the color of a drunkard’s stomach. had enjoyed the struction, “it's just AT THE FEMININE CLUB. After divers questions which were hastily disposed of, lowing proposition offered hy the Que the beautiful Madame V., was voted upon and unanimously carried by all members present : “In future, no lady can be admitted to our club unless she just ve uses the * Violettes du Czar’ of Oriza-Legrand—to be had of all perfamers and droggtsts—this perfume being recognized as the most subtle and possessing the greatest amount of fragrance.” james, set that chronometer In the show win- dow twenty tntnntes aliead. James: But it's right already, alr, “Never mind, you rascal, C repalrer ts dle "Je t you see that the watch elers’ Weekly. Noruiyo ts pat tn C to make It fermet unrivaled. “s Imperial Extra Dry Champagne ne effervescence ts natural; tts bouquet De. Grevay, » phystetan of Parts, famous for his efforts to protect animals from cruelty, was logical enough to Include He was, however, a Ilttle nervous, and ne day, in his parlor, & big, bine fly buzzed untnter- ruptedly on a window-pane. the doctor called his man-servant, + Do me the kindness,” sald the doctor, “to open the window and carefully put that fy outst «But, sir,” sald the servant, who thought of the drench- Ing the room might get through au open casement, “it ts raining bard outside.” ‘The doctor still thought of the Ay and not of the cushions. “Oh, Is Itt” he exclatmed; “theo please put the ite crea- ture fn the walting-room, and let him stay there until the weather ts fatr.? —Ezchange. are perfect, tn ection. Over 40] Jeary experterce guides the man- facture. Get the tmrroved. No facts renuired, To avout fealty Hartahora ca label, Are of real value in actual use. signal, they LIGHT ALL THE ROAD. able for night driving. or for the vehicle you take to the country. Burns Acetylene Gas. Besides being a Indispens- Just the thing for doctors Burn Gas. Simple, Safe and Clean. Badger Brass Manufacturing Co., Price $9.00 and 15.00 per pair Send for Catalogue. Kenosha, Wis. Limber the Links Keep the chain on your wheel in perfect condition with CYCLE DIXON'S CYCLE GRAPHITES In five styles, stick and paste forms. The best lobri- prockets. Sold by all dealers. IN CRUCIBLE OU., Jersey City, “T say," sald Hewitt to Blewitt, “you don't seem to grow! as much as you used to." * quoth Blewitt ; “ever since I read the King of Slam had six hundred [have Leen quite content with my lot.” Exchange. “ Doy'r you qver take a nap in the daytime? 0; 1ts too much trouble to get awake more than once @ day."—Chicago R: cord. Alcohol, Opium, Drug Using. The disease yields easily WHITE PLAINS, N. ¥. Golt'rresmeatas somiy: BUPPALO, « istered at these KEELEY LEXINGTON, INSTITUTER, Commenl- PROVIDENCE, cations confdentiat. Write for particulars. N.Y. MABS. B.L WEST HAVEN, CONN. ¢ ar ne ere