Life, 1899-04-20 · page 2 of 20
Life — April 20, 1899 — page 2: what you’re looking at
What you’re looking at
# Analysis of Life Magazine Page This page is **primarily advertising** rather than editorial content or satirical cartoons. It contains four advertisements: 1. **Stern Bros.** department store promoting ladies' silk clothing on West 23rd Street 2. **Nestor Cigarettes** advertising "only genuine Cairo made cigarettes" 3. **Johnny Hoff's Malt Extract** promoting health and strength for "athletes & everybody" 4. **Life Publishing Company** advertising proofs of original drawings from Life magazine, available for purchase There is no political cartoon or satire visible. The only illustration is a fashion sketch of a woman in period dress promoting the malt extract product. The page demonstrates early 20th-century advertising conventions and product marketing strategies typical of this era's magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
agann _——3 Stern Bros Feat are showing large assortments and exclusive styles of Imported and Their Own Make Ladies’ Silk Waists, | Bodices & | Petticoats ~ Also a choice collection of Washable thletes er body, Shirt Waists & EV y ¥ of Madras, Piques. Cheviots, i White and Colored Linens, 2S Percales and Lawns, .- all of which they have marked at Very Attractive Prices West 23d St. | Yoh ah shy Sh Ob! kt SB Sb Say SM a SH a With the Spring Flowers send your Sweetheart a copy of “TAKEN FROM LIFE” ‘The Mowers will fade, bat Live's verses and tlustrations are tm. perishable. the Poets are IT rakEN FROM LIFE | fowrlaresos PY ge eee THESE proofs of any of the Or Drawings in Lireare hand-prite Q on Japanese tissue paper, mounted « MBTCALEE cise te i 7 aod 6 boards and matted, ready for framitr 3 eas These originals are not to be confound! aie ; we i with the cheaper prints cut from bods oh > ‘Amoog the Ikistrators are and back numbers of Lirg. iy ii | ESR GEht ReNNeR a Proofs are the same size # illustrations in LIFE. VERSES Proofs of centre (double) page picturs $2.00; of smaller ones, $1.00. « or © tarecteratts of the mew york charactersattc of the be DOUBLEDAY & McCLURE CO. | ttle paper of tt kind, xa The price of the volume ts iia nina alureciee 35 cts, luo | = / °. : s — - Binag gt 60 cai einees” Life Publishing Compas, Life Publishing Co., 19 & 24 West dist St, N.Y. City 19 WEST 31st STREET, NEW YORK. Sent by Express. COPYRIGHT FOR GREAT GRITAIN BY JAMES HENDERSON UNDER THE ACT OF 1001.