Life, 1899-02-23 · page 2 of 20
Life — February 23, 1899 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising and promotional content** rather than political satire. The main elements are: 1. **Stern Bros. advertisement** (left): promoting summer house furnishings and upholstery goods 2. **C.D. Gibson promotion** (center): advertising a new book of his sketches and cartoons, with an elegant illustrated woman 3. **James McCutcheon & Co. advertisement** (right): promoting white cotton fabrics 4. **"C.D. Gibson Draws Only for Life"** (bottom): a large promotional section claiming Gibson's work appears exclusively in Life magazine, with sample cartoon showing figures outdoors The cartoons shown are decorative society sketches typical of Gibson's "Gibson Girl" style—fashionable, genteel subjects rather than political commentary. The page functions as a marketing tool establishing Life's prestige by featuring its exclusive relationship with the popular illustrator C.D. Gibson.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Stern Bros * are now displaying in their Upholstery Departments exceptionally large assortments of Summer House Furnishings Muslin and Net Ruffled Curtains, Tambour Muslins & Snowflake Stripes, Printed Liberty, Japanese and Plain Silks, Brocades, Roman Stripes, Silk Reps, Turkish and Indian Draperies, Cretonnes, Cotton Tapestries, Gobelin Art Draperies, Brass and . Enameled Bedsteads, Rugs and Art Squares Slip Covers, Awnings. Window and Porch Shades to order. Estimates Furnished West 23d St. By C.D. GIBS R. GIBSON’S new book for’g8, contain- ing cighty-four of his best cartoonsand sketches, beau- tifully printed on heavy pa- per and handsomely bound, being the third book in the series of which Dratwings by C. D. Gibson was the first &9 Pictures of Peaple the second. It is confidently expected that this will be the most popular, as it is the most artistic and entertain- ing, of all of Mr. Gibson’s books. Large folio, 12. x 18 inches, bound in Japan vellum with white vellum back. Each copy enclosed in a box. Epirion ve ing of 250 first impressions, each copy numbered and signed by Mr. Gibson, together with artist’s proof, Price, $10.00, Handsomely printed catalogue containing one hundred and twenty examples, artists’ proofs, sent on receipt of ten cents. Lire Pustisuinc Company, New York. Fancy | White Cottons Our stock of white cotton fabeiss never more varied and com; we are confident of being able tom increased demand of this se.so tho rather strong tints that pr ored Washable Dress Fabrics ness of the white cottons forms a plas contrast, Many now and beautiful ‘ woven stripes, dots and arate terns, as well as the now plisse or fabric, in bayadere stripes. 28 inches wide; 25 to 75 cents per pu “THE LINEN STORE.” | James McCutcheon & | 14 West 23d St., New Vork. C.D.GIBSON DRAWS ONLY FOR LIF Tia. by Lafe Publishing Co IS THIS A CASE FOR THE S. P. C. A? Ut ts now 6.45 P.M. and this dog has been kept out here since ro this morning, Kandsomely Printed Catalogue of Proofs Containing 120 Examples Sent on Recelpt of Ten Cents, LiFe publishes proofs of the best work of C. D. Gibson and its other lead artists. These proofs are hand-printed, on Japan paper, mounted ready for fre ing. They are attractive and artistic decorations for any house and arc suit gifts for holidays, weddings, birthdays, or any occasion. The price is $2.00 each,a4 they may be had of all reputable booksellers and of LIFE PUBLISHING Compas 19 West 31st Street, New York. Any person not a subscriber who sends us five dollars will receive one of these proofs /rce (selection to be made from our cata- logue), also back numbers of Lire from September § to December 31, 1898 (con- taining the Mr. Pipp Series, by Gibson), the extra 1899 Easter and Christmas numbers of Lire (retailed at 25 cents each), and Lirr for one year, from January tto December 31, 1899 (52 numbers). This offer is net, and orders must be sent direct to Lire PUBLISHING Co., 19 West 31st St., New York City. RRS Copyright, 180, by Lite Pubtisning Co THE EDUCATION OF MR, PIPP, Mr. Gibson Draws only for Life, and His New Work can be Seen in no Other Publication, Regular direct subscribers renewing their subscriptions, will be entitled to one of the proofs, free, selection to be made from back numbers, or from cata- logue, which will be mailed on receipt of ten cents. vit. While in Paris Mr Pipp, just after dinner, steps out for a few This offer is net. BRITAIN BY HENDERSON with a chance acquaintance, It is now 2.30 A.M. This Drawing ts One of the Mr. Pipp Series, by C. D. Gidsoa, inning in Life, Included in the Above Offer.