Life, 1898-12-03 · page 33 of 40
Life — December 3, 1898 — page 33: what you’re looking at
What you’re looking at
This is primarily a **title/advertisement page** for *Collier's Weekly*'s Christmas 1898 double issue (25 cents), featuring a festive illustration of a woman in an elegant gown by A. B. Wenzell, with a promotional notice for Wenzell's drawings. The page contains **two product advertisements** typical of the era: 1. **Club Cocktails** by G. F. Heublein & Bro.—a lengthy pitch claiming pre-aged cocktails are superior to freshly mixed ones, made with "actual weight and measurement" for consistency. 2. **Johann Hoff's Malt Extract**—endorsed by actress **Viola Allen**, marketed as a strength-giving tonic for fatigue and overwork. Both ads reflect late-Victorian attitudes: cocktails as refined luxury items, and malt extract as a legitimate medicinal/nutritional product (common before modern food regulation). The Viola Allen testimonial leverages celebrity endorsement, a growing advertising strategy. There is **no political satire** on this page—it's commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COLLIER’S WEEKLY CHRISTMAS 1898 DOUBLE NUMBER IN COLORS PRICE 25 CENTS CONTAINING STORIES, ESSAYS, AND POEMS BY EDMUND GOSSE, S. R. CROCKETT, SARAH GRAND, FRANK L. STANTON, |. ZANGWILL, EDGAR SALTUS, ETC., ETC. : es se WITH COVER IN COLORS AND GOLD, BY A. B. WENZELL. FRONT PAGE, BY A. CAS- TAIGNE. DOUBLE PAGE, BY F. C. YOHN, ETC. AND A CHRISTMAS EXTRAVAGANZA WRITTEN AND ILLUSTRATED By HOWARD PYLE On Sale Everywhere Dec. 10th MANHATTAN, WHISKEY, TOF GIN, MARTINI, HOLLAND GIN, VERMOUTH and YORK, THE G.UB COCKTAILS Years of experience have verified the the- ory that a Cocktail made of the best ma- terials and aged is in- finitely better than those prepared as wanted. Asa Cock. tail is substantially a blend of different liquore, and as the oldest distillers are a unit in admitting that all blends improve with age, it must be accepted. as a fact, ratified by the general * experience of the trade, that an aged mixed drink of avy kind is superior to one made as wanted. Cocktails as served over bars are made entirely by guess, while the Club Cocktails are d all ready for use, and require only tobe poured over cracked ice and s ed off to be in perfect condition. They are made entirely by actual weight and’ measurement, and admitting that the same quality of materials are used in both cases, the wtolesale form of making must be the only way of getting Cocktails of unif uality, Thousands have discarded the idea of trying to mix th ‘ocktails ; all will when they have n The Club Brand a fair trial. Avoid imitations. New York, Q. F. HEUBLEIN & BRO.. Hartford, London. What Viola Allen ; Says: “T have found your ¢ JOHANN HOFP’S Malt Extract to be, wonderfully strength-giving when fatigued from over- work, and gladly ac- knowledge its great value as a most effi- cient tonic.” JOHANN HoFF’s SEA Ni MAT ExTRACT (2 OE fo fe Gives STRENGTH aNENEN comicbooks.com