Life, 1898-09-15 · page 2 of 20
Life — September 15, 1898 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising content** rather than political satire or comics. It contains four separate advertisements: 1. **Pears' Soap** — promotes the product's quality and scent options, emphasizing the value is in the merchandise itself 2. **Ruinart** (champagne) — a simple product notice 3. **Waltham Watches** — claims superiority of American-made watches, referencing the "Riverside" movement 4. **Proofs of Original Drawings in LIFE** — the magazine offers hand-printed proofs on Japanese tissue for framing The illustration on the right appears to be a **fashionable woman in Edwardian-era dress** (hat, corset, sword or parasol), likely decorative rather than satirical. The page reflects turn-of-the-century consumer culture targeting affluent readers rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pears’ Pretty boxes and odors are used to sell such soaps as no one would touch if he saw them un- disguised. Beware of a soap that depends on something outside of it. Pears’, the finest soap in the world is scented or not, as you wish; and the money is in the merchan- dise, not in the box. All sorts of stores sell it, especially druggists; all sorts of people are using it. The men behind the guns have made the American Navy respected the world over and American mechanics at Waltham, Mass., have made the world acknowledge that American watches are the best. The name Waltham on the move- ment plate of a watch is a guarantee of excellency the world over. d The “Riverside” movement is as perfect a timekeeping machine as you can buy, no matter what you pay. For sale by all jewelers. fae =e RUINART SOUTHERN PACIFIC CO. . .“Sursgttimtes.” LUXURY, COMFORT, SPEED, For California, Arizona, Mexico, Japan, China, Around the World. 349 Broapway, and 1 Batreny P1ace (Washington Building), New Yore. Proofs of Original Drawings in LIFE. THESE proofs are hand-printed on Japanese tissue paper. Large double-page Proofs, framed in Gut, EnGusH Oak, or a White frame, including transportation within one hundred miles of New York, $4. Smaller proofs, $2. Proofs without frames, but matted and mounted ready for framing; at half above rates. Send Stamp for LIFE’S Picture Gallery. Proofs same size as Originals in LIFE. LIFE PUBLISHING COMPANY, 19 West jist Street, N.Y. City. COPYRIGHT OR GREAT BRITAIN BY J/ MES HERDEREON comiclooks mein