Life, 1898-06-02 · page 2 of 20
Life — June 2, 1898 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not satirical content. It contains four advertisements from the Spanish-American War era (circa 1898-1900): 1. **Rand-McNally War Atlas** — promoting maps of conflict zones (Cuba, Spain, Philippines, China) 2. **Gorham Co. Silversmiths** — sterling silver flatware advertisement 3. **Waltham Watches** — patriotic appeal to soldiers/sailors, claiming Waltham as "the best American watch" 4. **B. Altman & Co.** — New York department store advertising spring/summer clothing 5. **Life Magazine announcement** — price restructuring for back issues The Waltham ad uses patriotic framing ("every American soldier and sailor") typical of wartime marketing. There are **no cartoons or caricatures** visible on this page—it's a straightforward advertising section reflecting consumer products marketed during America's imperial expansion period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NOW READY The RAND-McNALLY WAR ATLAS OF CUBA, SPAIN, THE PHILIPPINES, AMERICA, CHINA. This Atlas contains the latest nd finest colored and indexed aps on a large scale of all the ountries and islands of interest in he Spanish-American War now bn, and in the struggle for do- inion in China and Korea. Also, A Colored Plate of National Flags, tc.,etc. Each map J4x2% inches, xcept that of the United States, hich is 11x34. Each map is up date, printed in the best style a good paper, and indexed on the argin and bound in strong paper overs. ONLY A QUARTER Send Twenty-five Cents to ife Publishing Co. 19 West 31st Street, NEW YORK. The GORHAM Co’y. Silversmiths have at their command the services of more highly skilled silver workers than any other house in the world; this fact, together with their model work- shops, large capital and enormous output, enables them to show STERLING SILVER SPOONS AND FORKS, AND MATCHED SERVING PIECES in greater variety and at lower prices than is possible elsewhere. BROADWAY AND 19th STREET: 23 Maiden Lane Every American soldier and every American sailor should carry the best American watch. The original American watch was a Waltham watch. Waltham watches are now, as they always have been, the best American watches. B. Altman & Go, NEW YORK Are now showing complete lines of Spring and Summer Merino Underwear for Ladies, Misses and Children, in sil the leading foreign aud domestic makes, also the ** Betalph,” their own exclusive brand of fine texture and finish, aa article which can be confidently recom: mended. TRADE MARK, REGISTERED. ANNOUNCEMENT ! On May 16th we re sumed the sale of back numbers of LIFE, The prices are 25 cents each for recent issues and 50 cents each for those that have been published more than six months at the time the order is received.