Life, 1898-04-14 · page 19 of 20
Life — April 14, 1898 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or political satire. The main cartoon (upper left, credited to "Le Rire") depicts a drowning man calling for help while a woman stands nearby—a visual gag playing on the advertisement below it for "Endwell Braces," suspenders with an elastic cord. The joke: the woman tells the drowning man to wait while she attaches her suspenders, illustrating the product's claim of being "non-elastic, yet perfectly elastic"—a paradoxical selling point meant to demonstrate the braces' reliability and flexibility. The rest of the page consists of period advertisements for bicycles (Waverley, Racycle), a train service (The Pioneer Limited), cosmetic powder (Pozzoni's), and cocktail ingredients (The Club Cocktails). There is **no political satire or social commentary**—this is standard early 20th-century magazine advertising space, likely from the 1910s based on the product styles and typography.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i ——= |. ALL OVER THE U. S. (< = tos . are attaching gentlemen to their trousers, with elegance and ease. “WELP! HELP! 1 DROWN!” WON-ELASTIC, YET PERFECTLY ELASTIC, “ONE MINUTE, MADAME; DON'T Move!”* —Le Rire. A Paradox? Just investigate the ‘‘graduated"' cord ends. Ask yourfurnisher or the" Endwell," orsend soc. for a sample pair postpaid. Cheaper model, ‘the Co forage. Scarf fastener ree, for your fur: nisher'snameifiedoes not keep “Endwell Braces.” CHESTER SUSPENDER CO. 3 Decatur Ave., Roxbury Crossing, Mass. CHICAGO MILWAUKEE= st. PAUL RAILWAY > e § 3 8 5 j : § 3 & | 2 ' Your Safe ‘ Pi ih pS LAS LS the wonderful invisible brake found only on the MANHATTAN, AGENTS { a } a | MaarrINi, WHISKEY. ‘Wa averley WANTED \ ey i 8 {HOLLAND GIN, Tom Gin, 7 Bicycle SiO REESE XS —/ * : VeRMOUTH Ano York. ) Its welt worth your white to : } ACockraic Must Be b ay the Wavesle {Catalogue, ‘A INDIANA BICYCLE COMPANY “ MIAMI CYCLE & Ya Coto To Be Goon; To Indianapolls, Ind. MIDDLETOWN, O. Serve In Perrect Conoition. Pour OverCrackeo Ice, | (Not Suaven) Stir THROAT EAS - Ano Strain Orr. Good tury a | | id ’ ME FE eg comicbooks.com